Everything Technology Marketing

FEBRUARY 19, 2011

This content is then placed in your most effective social channels (ideally in response to a relevant post or question) in the form of a short, compelling message and a short link pointing directly to the asset. Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. However, the reality of implementing content marketing initiatives is a bit more complicated.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

OCTOBER 14, 2009

As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Welcome to the new blog "Everything Technology Marketing".

Planning 100

Planning Marketing Management Analysis Social Media 100

Everything Technology Marketing

MAY 24, 2010

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. With compelling content that is relevant, valuable, and of high quality. Other tactics are still relevant and effective.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information. As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

NOVEMBER 23, 2010

Segment Map Also, it might be helpful to plot the segments against a chart with two dimensions: 1) “Segment Attractiveness” (use the relevant criteria from the scoring exercise) and 2) “Relative Competitive Advantage” in order to prioritize target segments. Then plot your segments against this chart using the two dimensions.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100