B2B Marketing Traction

NOVEMBER 7, 2014

So marketing’s role is extended into the sales cycle with the need to provide intelligence about what potential customers need and relevant content when they need it. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ).

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 30, 2013

The search engines use headlines for efficient indexing of relevant content on your site. Catchy and clever headlines make a difference, especially on blog posts. Headlines do help the search engines index the content on your site. But recent changes to the Google algorithm mean that Google places less emphasis on headlines.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

OCTOBER 12, 2012

Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics. As with past Google algorithm changes, the rug has been pulled out from underneath the SEO tricksters, who are now scrambling to make changes necessary to recover their clients’ search engine performance.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Others comment that it doesn’t matter where your blog is as long as you have excellent blog posts.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. Your SEO vendor wants to set up landing pages spiked with your keywords. Your SEO vendor insists that you sign on for an extended time period.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JULY 18, 2012

Why is content relevant to your industry and the products and services you provide so important? B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JULY 12, 2013

An automated voicemail or onscreen survey asks you relevant questions about the call and auto fills in your answers and records the time of the meeting or call. Integrated social media showing you all in one place the convos your prospect is having with you and others.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JUNE 17, 2014

Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant. Every site should be optimized for the search engines, with relevant headlines, tags and keywords. You don’t have basic, organic SEO features built into your site.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

APRIL 5, 2011

The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results.

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

NOVEMBER 28, 2012

Search engines rank websites with quality, relevant content higher. Buyers want access to information when they are ready to buy. If you have great content that is easily accessible, you have a greater chance of creating a positive brand impression. And, of course, the more engagement (shares of and comments about your content), the better!

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2013

I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

OCTOBER 14, 2011

They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. They should also understand search engine and social media optimization. Have you found a quality outsource content provider?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 31, 2011

You post relevant documents, images, videos on content-sharing sites. You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

AUGUST 29, 2012

Descriptions may not be weighed heavily for keyword relevance by the search engines, but they are a critical element. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Note that page titles are not officially meta data, but they matter! Meta Descriptions Make a Difference.

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

MARCH 21, 2013

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy. Helpful resources for cleaning up the “Penguin mess” your SEO vendor created: Hit by Google Penguin? An In-House SEO Crisis Management Plan.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JUNE 9, 2011

According to Brian Carroll , it is marketing’s job to engage buyers and provide relevant and consistent dialog with viable prospects regardless of timing to buy. Lead nurturing is how marketing supports the buyer through the buy cycle and the four stages of awareness, information, assurance and loyalty.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

NOVEMBER 2, 2012

I don’t have a problem if, on the download screen that is promptly served up when I provide my information, there is another offer relevant to the first one – attend a webinar, become a member, etc. I have no problem with giving my email address to a company offering to add value by letting me download their information.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

FEBRUARY 13, 2012

Don’t get a visitor to your site based on black-hat SEO tactics such as stuffed keywords, keywords that aren’t relevant to what the visitor searched for, or other tricks to drive traffic. How do you attract quality prospects to your site? Don’t lie. You won’t get a date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 16, 2012

There are variations on the definition for this acronym, including “relevant” instead of realistic, “timebound” instead of timely and many others – see PMP Duncan Haughey’s blog post SMART Goals for more variations. Is your social media marketing plan SMART ?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

NOVEMBER 27, 2013

Inbound marketing attracts buyers who have a need via relevant content. The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Focusing is not easy, especially for business owners.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

DECEMBER 21, 2011

He explained that people first scan across the headline of an ad (“Is this relevant to me?”), We were implementing a marketing program for a software company that included print ads and a print newsletter. ”), scan diagonally through the middle (“Give me more info!”),

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

MAY 3, 2011

You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. Once you have relationships with thought leaders in your space, you’ve built social equity. With consistent messaging and value-add content you’ve become credible and trustworthy.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

AUGUST 4, 2011

There are variations on the definition for this acronym, including “relevant” for R and many others – see PMP Duncan Haughey’s blog post SMART Goals for more variations. So, what they do spend on marketing must produce results. SMART stands for Specific , Measurable , Attainable , Realistic , and Timely.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MARCH 13, 2012

These stories can be very relevant and valuable for sales and for existing customers. Blog about industry happenings and position yourself as a leader in the industry. Customer case studies – how do customers use your products and services? You can write about customer stories and you can video blog them as well.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 31, 2012

The client clips relevant images and pastes them on a board. Use Pinterest for Collaborative Branding Exercises. hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

FEBRUARY 3, 2010

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. and we need to provide consistent brand images and messaging.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. and we need to provide consistent brand images and messaging.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. Reliability. How can you be reliable on Twitter?

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Most people want to follow people who are interesting and have relevant stories to tell. ” You looked for the first excuse to leave early. Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. They do not want to follow people who only post business pitches.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Most people want to follow people who are interesting and have relevant stories to tell. ” You looked for the first excuse to leave early. Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. They do not want to follow people who only post business pitches.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

OCTOBER 16, 2015

We posted daily tweets that contained links to our blog posts and to relevant content online. No Twitter lists existed for our partners and associates, so we created some that others could easily follow. The results came in! Social media dramatically increased traffic to the website.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. nailed what worked and what didn’t work in technology marketing.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 14, 2011

Focus instead on creating tons of strategic, relevant content to attract and engage your prospects and customers. Then, compare those tactics against search engine guidelines like Google’s or Yahoo’s. If there are any questionable tactics being used, remove them. Your next action as a CEO or CMO? May I suggest one?

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

DECEMBER 3, 2012

In these updates, Google changed its algorithm to rank sites that submit keyword-rich articles to tons of generic article directories lower than those who post quality articles on fewer, relevant sites. The biggest B2B content marketing challenge sited by survey respondents was creating enough content to generate results.

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100