Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. The quarter following the campaign’s release, same-store sales were up 14%. It was a massive risk, but one that paid off.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Facebook recently released a list of its top 20 most-viewed posts. Is there any such thing as a free meme?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Stevens & Tate

MAY 22, 2020

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment. Provide Value.

Viral Marketing 73

Viral Marketing Tactics Campaigns Planning 73

Contently

MARCH 9, 2020

But Dr. Duzel’s research also suggests that novelty triggers the release of dopamine in the brain as a reward, encouraging us to find out more. The video went viral, triggered a flood of dopamine in people’s brains, and inspired them to want to learn more. Dollar Shave Club got 12,000 orders in the first 48 hours.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Sprout Social

MAY 8, 2023

While jumping on trends, using viral sounds and reposting content are powerful plays for awareness, their dangers might outweigh their benefits. Even if they aren’t a platform user, they can use the tool to approve posts and add comments—streamlining your review process and enabling you to publish faster.

Copyright 110

Copyright Social Media Media Guidelines 110

Contently

FEBRUARY 14, 2018

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. In The Force Awakens —the seventh episode of the Star Wars saga, released in 2015—Lucasfilm brought back old characters, old themes, and plot lines that mimicked the originals.

Storytelling 157

Storytelling Viral Marketing Amazon Template 157

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), They also release new functionality for their users and advertisers every other week. Also, TikTok has doubled down on innovation by consistently releasing new features for advertisers.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Optinmonster

FEBRUARY 11, 2024

And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Leveraging social proof.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Contently

APRIL 16, 2020

GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. Its content is so good that it often goes viral on Reddit. It’s important information that can help doctors battle the virus across the world.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Luxury luggage brand, Beis even jumped on the opportunity to release a line of Barbie-inspired luggage. abercrombie Replying to @sydney? And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

ClearVoice

MARCH 31, 2021

We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. January 2021 — Instagram releases a vanishing mode within direct messages. It’s called vanishing mode. December 2020 — Pinterest releases 2021 predictions.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

ClearVoice

JULY 18, 2023

It also means that you should release new content on a predictable schedule. This is the process of capitalizing on something that’s trending, shooting a quick ad, and releasing it on social media. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Read more from the official release here. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Buffer

MAY 18, 2022

Ultimately, product releases are a lesson in sacrifice. By releasing early and letting customers craft our roadmap, we’ve managed to build a healthy user-base without months (or years) of development in the shadows. Get it right, and the growth will propel itself, especially if a few Start Pages go viral.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

6sense

OCTOBER 20, 2020

6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs).

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Marketing Report Top of Funnel 62

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. Meanwhile, TikTok star Charlie D’Amelio with over 149.4

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 108

Public Relations Stats Work Management PR 108

Hubspot

SEPTEMBER 15, 2020

Product promotions and releases. A few major brands such as Apple or Nestle — which we'll dive into, below — use live streaming to promote new product releases. This provides a sense of authenticity and trust into your product releases — plus, seeing a live release of a product is exciting and builds excitement around the release.

Examples 101

Examples Ad Building Brand Identity Branding 101

Sprout Social

NOVEMBER 8, 2023

Acting on these real-time insights, the company releases a patch to adjust the difficulty settings and posts tips for navigating the challenging sections. A viral post can make you popular, while a critical tweet can spark backlash. By doing so, they prevent early negative reviews from damaging the game’s reputation.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Vidyard

OCTOBER 27, 2019

Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. One glance at the types of videos brands are releasing these days is enough to see that there’s a huge trend toward content that makes people feel.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. 6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

Scoop.it

JANUARY 7, 2021

press releases. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter. To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. company backgrounder.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Buffer

FEBRUARY 8, 2022

With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year. It’s also now the most visited domain on the internet , ending Google’s fifteen-year reign. It doesn’t seem to be slowing down either.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Easypromos is another WordPress contest and giveaway plugin that uses digital marketing to run your next viral contest. Plus, with compatibility with over 30 social media platforms, you can ensure your giveaway goes viral.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.”

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

6sense

DECEMBER 10, 2021

Data has always been an essential component of the 6sense platform, and we continually look for ways to bring more actionable and accurate data into the platform,” said Viral Bajaria, CTO and Co-Founder of 6sense. Related: Plannuh Executives Release Second Edition “The Next CMO” Guidebook.

Acquisitions 62

Acquisitions Outreach Viral Marketing Forecasting 62

Sprout Social

OCTOBER 25, 2022

When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Collaborate with other brands. Do hashtags work anymore?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. The headline read: “Most Corporate Directors & Officers Believe They Are Not Adequately Protected from Legal Risk.”.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

SmartBug Media

JULY 17, 2020

Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. The video has over 26,800,000 views and generated so many leads that Dollar Shave Club’s server crashed an hour after it was released.

Generation 99

Generation Lead Ranking Lead Scoring Leads 99