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Customer Experience Matrix

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. The next release will support list-based triggers and additional actions. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. A beta version of Nimble was released early last year. Say you’re selling a product related to, oh, circuit boards.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

The company plans to address some of these gaps but has not released the details. Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.