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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. And TikTok is definitely a risky platform.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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AI-powered martech releases: Feb 22

Martech

Now, on to this week’s releases. Eulerity’s updates and enhancements to its marketing automation platform include Custom Dynamic Variables which makes it possible to adjust messaging with data about local market nuances, customer preferences, and regional trends. Get MarTech! In your inbox. Business email address Subscribe Processing.

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This week’s AI-powered martech releases

Martech

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. Get MarTech! In your inbox.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS).

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The Top 6 Trending Topics for Summer 2022 MAT Releases

Brandpoint

Beauty and Style Any new season signals the time for a refresh on beauty and fashion trends, and this summer is no different. Premium MAT Release : This industry-leading distribution campaign guarantees traffic and placements on the nation’s most famous online and print publications. Have you started your summer MAT release campaigns?

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AI-powered martech releases and news: March 21

Martech

Now, this week’s AI-powered martech product releases and enhancements. Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. The post AI-powered martech releases and news: March 21 appeared first on MarTech.