KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. That being said, only 37% are “extremely confident,” and 20% are just “somewhat confident.”

Social Media 240

Social Media ROI Social Marketing Media 240

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Image: IAB. Image: IAB. Guidelines.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. A great way to pique buyers’ interest in a new offering is to create a sense of mystery or anticipation prior to its release. Conclusion.

Product 257

Product Effectiveness Template Marketing Automation Services 257

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.”

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

KoMarketing Associates

SEPTEMBER 7, 2022

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Finding B2B Marketing Success with Social Media. About 47% named social media as a top five upper-funnel tactic.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 122

Top of Funnel Forecasting SMS Work Management 122

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 98

Research Marketing & Strategy Marketing Leads Marketing Strategy 98

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 107

Marketing AI Enterprise Management eCommerce User-Generated Content 107

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. Digitization of the back office New products released Selling online. One of the most important factors was releasing a product. Three trends appear to help drive the increased funding in 2020: .

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. . #9:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. Most firms simply post media placements on their social media and website like a hunting trophy…which has little practical value.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 97

Hubspot Landing Pages Budget Programs Work Management 97

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 306

Social Media Work Management Marketing Management Media 306

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

APRIL 12, 2024

However, many advertisers claim that the social media giant’s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Experts are forecasting Meta to report $36.1

Cost 82

Cost Advertisements Advertising Automation 82

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 109

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech!

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Sprout Social

SEPTEMBER 21, 2023

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. During any application release of our Android app, we assign a release manager. The post Automating dependency updates with Dependabot appeared first on Sprout Social.

Automation 101

Automation Work Management PR Class 101

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 76

User-Generated Content Paid Search Agency Advertising Agencies Generation 76

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 86

Enterprise Management Hubspot Paid Search Agency Work Management 86

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 102

Advertising Benchmark Marketing Report B2B Marketing Linkedin 102

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 109

Enterprise Management Advertising Agencies API Multi-Channel 109

SalesIntel

JANUARY 30, 2024

Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals. Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights.

Contacts 52

Contacts Press B2B Outreach 52

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. Read on to learn more about this feature and the value it brings to your content strategy.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Work Management Twitter 70

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management. That’s not good.

Marketing AI 63

Marketing AI Paid Content Marketing Management Forecasting 63

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app.

API 92

API Gartner Paid Search Agency PR 92

Hubspot

SEPTEMBER 18, 2023

Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. To capitalize on trending topics, leverage social listening tools to identify relevant and current topics. Examples include email newsletters, webinars, and social media posts. This builds a loyal following of buyers.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82