Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. So it''s best to treat Vocus Marketing Suite as a class unto itself.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

APRIL 9, 2014

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it only allows one score per customer.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

APRIL 14, 2012

Infusionsoft introduced its latest release earlier this month. But Infusionsoft says it’s the biggest release in company history and I've no reason to doubt. That said, this is still an evolutionary release for Infusionsoft. The company conducted more than 500 interviews in preparing the new release.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

AUGUST 30, 2012

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. social media tracking that captures responses to system-generated social media messages within the contact database.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 23, 2010

The main changes, set for release next March, are: - an integrated framework to share customer information and marketing data (campaign plans, contents, etc.) The company also plans to expand integration with KXEN for predictive analytics, although it hasn’t set a release date. Happily, there’s more here than new labels.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

AUGUST 28, 2014

It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. – The company was founded in 2013 and released early versions of its product that same year. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. The next release will support list-based triggers and additional actions.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Tags: demand generation marketing automation social media online marketing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Users do have the option to manually save individual social comments or assign tasks based on them.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: RightNow has extended its social media footprint by purchasing HiveLive, which lets companies build public and private communities. It also released a benchmark survey showing that online channels (email, chat, Web self-service) don't do much to reduce customer service telephone calls. Either way, it’s food for thought.

Communities 120

Communities Multi-Channel Cost Advertising Benchmark 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. The company plans to address some of these gaps but has not released the details. businesses and their attributes.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

OCTOBER 15, 2015

It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 4, 2014

Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 You heard it here first. the hot new feature is…SEO content rating. But that’s old news. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Doran did say he expected to add some social media features and deeper reporting. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 10, 2012

The February release will add features to capture social media activities and encourage social book-marking. These join a respectable set of social media features already in place, including sharing buttons, share tracking, and traffic reporting.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 1, 2014

There is no built-in split test capability, although this is planned for future release. Social media posting and listening is under development. For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Back in February, Day released its 5.3 release attempted to do this by adding targeting capabilities, including segmentation and segment-driven personalization.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

FEBRUARY 7, 2012

My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the greatest areas of improvement. Today we’ll look at the VEST data to see what’s still hard to find.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Content building was more impressive. More will be added over time.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 22, 2011

I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. This felt like a pretty clever question until I later saw it was addressed in the AppCloud press release.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 26, 2012

The system can also require central approval before a campaign is released. several vendors offer media buying. These may be automated for direct-purchased media or services for media requiring negotiation and trafficking. social media support is hard to find. managing co-op funds is surprisingly rare.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

OCTOBER 21, 2010

The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. They show particular interest in social media. The free 32-page summary provides a detailed analysis and commentary.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 8, 2011

Am I reading this wrong, or does it show that (bad, obsolete, interruptive) email is their largest source of business, while organic search and social media barely register? Now THAT's what I call openness.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. We discussed social media briefly; they aren’t using social data (e.g. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 24, 2015

. - matching of contacts against social networks to add their social identifiers to the Lead Liaison record - phone dialer with scripts, call notes, and a payment widget - option to send emails from LeadLiaison’s own servers or through third party services including Mandrill , SendGrid , and SMTP Inc.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. The biggest news in its latest release, announced August 31 , was using Qwerly to copy public social media profiles into the marketing database. Again, good stuff but not revolutionary.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 17, 2010

LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources).

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 26, 2014

Content can be linked to a social media publishing process that can release it immediately, schedule it for the future, or add it to a “buffer” of materials that are released at predefined intervals. There is also an option to request an email address but then grant access even if it''s not provided.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 7, 2015

Still closer to home for marketers, InboundWriter and Acrolinx score marketing content for effectiveness before it is released. Maybe I’m misled by the fact that “media buyer” is an established profession while “lead scorer” or “content personalizer” are not job titles that people had before computers were available.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120