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Everything Technology Marketing

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Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent).

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days.