Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But I can’t repeat that for the mid-year release.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Customer Experience Matrix

AUGUST 27, 2020

Pricing is based on the number of data sources: the company doesn’t release details but it’s not cheap. It also doesn’t release the number of clients but says the count is “substantial” and that most are large enterprises. Business BigID has raised $146 million in venture funding and reports nearly 200 employees.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

DECEMBER 11, 2019

I expect that to be increasingly common and, thus, a potential home for independent CDP systems as the market matures, competition heats up, and the big marketing cloud vendors release their own products. Selling or merging to become part of a larger system is one escape path for the independent CDPs.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Customer Experience Matrix

APRIL 21, 2016

The initial release is not a function-for-function duplicate of CI 6 but a “digital marketing hub” that delivers real-time messages in digital channels (email, Web, and mobile apps). The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings).

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

APRIL 27, 2020

This requires balancing the desire to include many data sources in the first release of the system against the desire to deliver value quickly. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

MAY 29, 2018

I’m happy to announce that the first two episodes of Talking Stack were released yesterday, available here. Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast?

Newsletter 120

Newsletter Lead Scoring Lead Ranking Leads 120

Customer Experience Matrix

APRIL 14, 2012

Infusionsoft introduced its latest release earlier this month. But Infusionsoft says it’s the biggest release in company history and I've no reason to doubt. That said, this is still an evolutionary release for Infusionsoft. The company conducted more than 500 interviews in preparing the new release.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

JUNE 7, 2017

In fact, while conference materials included a press release announcing a new Paid Media solution, I don’t recall it being mentioned on the main stage.** Although the press release talks extensively about real time, Pega staff told me it's basically pushing lists of customers and bid values out to the networks.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

APRIL 9, 2014

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it only allows one score per customer.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

JUNE 22, 2016

I’ve just released a white paper, sponsored by Tealium , with specific suggestions for how to make this happen. In one word, the solution to this problem is modularity: build an architecture that lets you replace obsolete components without stopping the entire system from operating. You can download it here.

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. Pricing is defined in tiers ranging from $3,000 to $30,000 per year, based on the number of profiles, amount of content monitoring, email volume, press release formats, and other variables.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 13, 2016

Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves. ZenIQ was founded in 2015 and released its product in early 2016. Even automated recommendations in place, ZenIQ won’t select your target accounts or execute the recommended actions.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 18, 2018

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.”

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Customer Experience Matrix

JULY 20, 2016

There’s also a question of whether Aprimo’s product, first released in 1999, still meets the needs of today’s marketing operations – although Aprimo management pointed out that the system was built as Software as a Service from the start, and further promised quick innovation now that they are an independent business again.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Customer Experience Matrix

FEBRUARY 23, 2018

So before releasing the CDP Vendor Comparison report – now available here – I added a line for on-premises deployment. Most Customer Data Platforms are Software as a Service products, meaning they run on servers managed by the vendor. But some clients prefer to keep their data in-house.

Enterprise Management 120

Enterprise Management Vendors Comparison Amazon 120

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. See my August 3 post for more details on Revenue Cycle Analytics.)

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Customer Experience Matrix

NOVEMBER 9, 2015

You might think so based on the emergence of open source machine learning like H 2 0 and Google’s announcement today that is it releasing a open source version of its TensorFlow artificial intelligence engine. But is it possible that predictive is already approaching commodity status? They are, after all, experts at seeing the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 28, 2014

The company was founded in 2013 and released early versions of its product that same year. Formal release was in May 2014. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. It has ten current customers and more in the pipeline.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 23, 2010

The main changes, set for release next March, are: - an integrated framework to share customer information and marketing data (campaign plans, contents, etc.) The company also plans to expand integration with KXEN for predictive analytics, although it hasn’t set a release date. Happily, there’s more here than new labels.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 30, 2016

The company was founded in 2011 and released its product several years later. Pricing depends on the number of users and profiles managed but not the number of sources or data volume. A system with 10 million profiles might cost $250,000 to $300,000 per year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 6, 2013

Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. If you’ll pardon a bit of whining, I’ll point out that the estimates are getting harder to build because several vendors no longer provide much information. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JANUARY 31, 2013

MMA recently released the latest version of its flagship software, Avista. The new release, Avista 8, was designed to make it easier for marketers and media planners work directly with the system, rather than relying on technical experts.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

MAY 6, 2017

To quote the press release: "Today, 48 percent of all digital advertising dollars accrue to just two companies – Facebook and Google," said Brian O'Kelley, CEO of AppNexus. The consortium was quite explicit on this goal.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

AUGUST 30, 2012

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

FEBRUARY 22, 2013

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 Number of clients grew by 42%, to 8,440. The figures are in line with my expectations, so they don't require any adjustments to my previous estimates of industry size or growth rate.

Hubspot 120

Hubspot Lead Nurturing Transparency Marketing Automation 120

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. Updating the report gives a nice overview of recent industry developments.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

AUGUST 20, 2009

Summary: Unica's new release has few functional enhancements but offers better integration of previously separate components. The main thrust of the new release was visual – a new company Web site and graphics and, more important, a new interface that finally unified the various components the vendor has built and purchased over the years.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Deliverability Demand Generation 120

Customer Experience Matrix

APRIL 26, 2016

In a move that borders on surreal, Teradata's Marketing Application division itself today announced the latest release of its integrated marketing cloud. Or, Marlin may plan to split up its acquisitions and sell individual components such as marketing resource management and data management platform separately.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Customer Experience Matrix

FEBRUARY 2, 2018

The company hasn’t released the number of clients but says it gathers data from "tens of thousands" of Web sites, apps, and other digital sources. Celebrus has been owned since 2011 by D4T4 Solutions (which looks like the word “data” if you use the right type face), a firm that provides data management services and analytics.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

MARCH 14, 2017

This is all a very long-winded introduction to CrossEngage , a Berlin-based firm that released its product about six months ago. If that’s the silliest thing you’ve been asked to accept recently, you haven’t been watching the news.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

MARCH 17, 2014

Like the sheriff in Blazing Saddles who held himself hostage, I''m writing this to encourage more people to complete the survey so we can release it. There are some hints of really interesting insights, but we don’t have enough responses yet to publish. First, some context.

Marketing Automation 120

Marketing Automation Buy Automation Demand Generation 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

MAY 5, 2016

PlayMaker is due for release at the end of this month. Combining it with an account-centric perspective is even more important because neither marketing automation nor CRM are inherently account-based. Pre-announcement is another habit of master marketers.)

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120