B2B Memes

JULY 13, 2010

In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. Now as Gordon notes, such words are bad enough when they appear in press releases. Here are the top 12 offenders: leader. innovative. award winning. Here are the top 12 offenders: leader.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

MAY 13, 2010

In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ). Exactly what IDG’s “content development and content optimization services” will consist of is obscured by the typical press release jargon.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now.

Content 100

Content Press Conference Demand 100

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now.

Content 100

Content Press Conference Demand 100

B2B Memes

FEBRUARY 27, 2012

Midway through the show (at about 1:09), discussion turned to how Adobe will soon be releasing Photoshop for the iPad , and how Microsoft is expected to do the same for its Office suite.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

OCTOBER 28, 2011

The Readex press release doesn’t give much detail on the demographics of respondents, but I’d guess that most of them are existing readers of legacy publishers. We always found that our publications were generally liked the best and read the most frequently.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

OCTOBER 6, 2011

It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm.

Startups 100

Startups Press Software Intent 100