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7 tips for effective press releases


Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest? Keep your release simple. Follow up quickly.

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Spring 2016 Product Release Highlights


Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights. ToFu marketing technology next-generation SaaS Product Release

Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.). So, it was an honor to be included. Go git ’em!

Hello News Releases; Good Bye Press Releases


In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.” Quality of the News: Always keep in mind that news releases are for factual news – not opinion. PRZoom.

Mat Release Relevancy


Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. One of the reasons clients use mat releases religiously is because of the flexibility. The post Mat Release Relevancy appeared first on Fast turnaround.

Inside a Social Media News Release


Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase. You’ll also notice that it scrolls and scrolls and scrolls. In this case, The Daily. The Banner.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder


Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. The new demand generation capabilities released today leverage Infer’s novel profiling approach to build on the net-new offering the company launched last summer with partners like InsideView. billion account, contact and lead scores each year. About Infer.

Should B2B Marketers Kill the Press Release?

B2B Ideas @ Work

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. thought he was kidding. He wasn''t. asked him, "What if there isn''t any news, then what?" His response? Just gin something up." I had to look away, quickly, so he didn''t notice me rolling my eyes. Inbound Marketing B2B best practices

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Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). In my opinion, the number one “Don’t” is writing too much in one release. Here is why it happens and how you can avoid this major press release don’t. well-written press release has ONE angle and a focus. What are the benefits?

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Either approach can be effective.

10 Amazing Ideas for B2B Press Releases


Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. So before you start writing your next press release, keep in mind the following questions to make it more effective.

News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. They make the release stand out.

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How to Write a Press Release [Free Template]


Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue. but we can’t ignore one of our most valuable pieces of content: the press release.

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Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases

When Press Releases Do (and Don't) Help Your Marketing


When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. There are many cases when press releases are still valuable to use, but there are even more misconceptions about them. years ago.

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Introducing the Modern Press Release

Modern B2B Marketing

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? We keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. It brings into question whether press releases are still relevant and useful. It is understandable.

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How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Nowadays, though, press releases have it a bit tougher – they have a lot of competition, all vying for eyeballs in the ever-crowded digital landscape. No press needed; no press release either. They were go-tos for information.

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Newest Release: Design Tools Part 2


This week we released the sequel and epic conclusion of our series (for now!), Last month, we brought you Part 1 of our Design Tools series featuring a suite of new tools including Animation , Copy , and Rotate to name a few. which we’re excited to announce includes the following new features and improvements: New Formatting Bar. Asset Manipulation. Crop images with a single click.

Under the Hood: SnapApp’s Spring Release


If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here! Our latest release includes some BIG changes, including a freshly organized platform and an all-new builder. The all-new SnapApp builder is the star of our Spring Release. Wondering what to expect the next time you login? The Platform. The Builder. Global Settings. Page Manager.

It's Not About The Release Anymore. PR is Now Social PR.


The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. Say that after two cocktails.)The The PR job has changed dramatically in the last decade. 2016 PR is social PR.

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SnapApp October Release: Make Your Own Custom Theme


October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. In addition to having your very own themes, this release makes it easier than ever for us to deploy more global themes for everyone. For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager.

Optimize Account Based Marketing for Revenue with Latest Bizible Release


With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016.

Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps


FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release.  The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months. Click here to read more details on SnapApp Spring 2016 release.

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question. Hollywood points out that even though the age of the press release has passed, marketers hold onto them. This question is one worth asking.

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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Before we dive into what’s new, let’s take a step back and look at the way we used to think about marketing.

5 Lessons to Learn from the World’s Worst Press Release

Content Marketing Today

This is a marvelous example of learning how to succeed by pretty much doing the opposite of everything in this press release. We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. 3.    Don't put out a press release that is completely lacking in news value. Happily, we can learn from it.

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5 Lessons to Learn from the World’s Worst Press Release

Content Marketing Today

This is a marvelous example of learning how to succeed by pretty much doing the opposite of everything in this press release. We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. 3.    Don't put out a press release that is completely lacking in news value. Happily, we can learn from it.

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Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands


This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Sometimes, though, a brand’s identity is so intertwined with a type of product that any attempt to branch out can be, well. really weird.

You've Spoken and We've Listened: Topliners Upgrades Released

It's All About Revenue

Today Is the Day We have now released exciting updates and fixes to enhance Topliners. In case you might be wondering; 'What is Topliners?'; I am here to get you up to speed: This is the most personal released platform to date. This release now offers a personalized experience and access to the content matters the most. You’ve spoken. We’ve listened.

Event Marketing Maintenance Release

Vertical Response

There will be a maintenance release rolling out this week to address a few issues that were affecting customers. The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes. If this occurs the status of the message will now be set to “Rejected”, and the reason will be shown in a tooltip.

How to Write a Press Release in 4 Easy Steps [+Examples]


Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. If you’re new to press release writing and want to master this art, read our 4-step guide.

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Cool New Stuff in SnapApp's August Release


Our August release went live on Monday, so let’s take a minute to talk about what’s new. After going through this feedback in detail, we decided to focus this release on usability. As you may remember, we launched a complete product redesign in the spring. Since that launch, we’ve received lots of great feedback from our clients. This blog will cover a quick summary of the highlights – you can always find the full details in the SnapApp Knowledge Base. No More Vertical Scrollbar . Having a hard time getting rid of those pesky scrollbars? Improved Image Uploading. Damage Control.

The CIA Released Their Style Guide, and It's Absolutely Fascinating


But if your business or client is a bit less visually stimulating -- and even a “tad” secretive -- then you need to check out the recently surfaced Directorate of Intelligence’s Style Manual & Writers Guide for Intelligence Publications , which was released to the National Security Counselors after a Freedom of Information Act request. The Chicago Manual of Style.

Google AdWords Releases “Advanced Reporting” in Select Accounts


The post Google AdWords Releases “Advanced Reporting” in Select Accounts appeared first on Fathom. If you’ve been running Google AdWords campaigns for several years, you’ll recall that there used to be a “Report” tab that they removed and then had users use the “Dimensions” tab or the actual campaign, ad group, and keyword tabs to create reports. campaign, ad group, etc.)

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers About The Authors.

Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release

Lead Liaison

This release is one of the most valuable ones to date, enabling tracking and automation truly tailored to the individual needs of each business. The post Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release appeared first on Lead Liaison. Press Releases custom activities custom fonts interface Press ReleaseALLEN, TX – In the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Custom Activities. Anything they imagine can be tracked.

Introducing the Single Page Calculator: SnapApp September Release


Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page. LeadREV: we released LeadREV , the first-ever free tool for marketers to create interactive experiences out of static PDFs, complete with readership analytics and lead capture.

Ecommerce Product Releases: August 16, 2016


Here is a list of recent ecommerce-related product releases and updates for mid-August — from companies that offer services to online merchants. The post Ecommerce Product Releases: August 16, 2016 appeared first on Opentopic. There are updates on social media stories and exclusive content, buy buttons, crowd-funded products, local search, marketing engines, and more. Instagram introduces Instagram Stories. Instagram has launched Stories, a new feature that lets you share all the moments. Cognitive Technology

Leadtail Releases 2013 B2B Social Marketing Report

Blue Focus Marketing

B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013. and (3) which media publications should you advertise with?, among others. even placed ahead of Justin Beiber (#28; @ justinbeiber )!