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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

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The Future of Buyer Relationships

Tony Zambito

Image via Wikipedia.   By the end of this decade, what buyer and seller relationships might look like will be anyone’s guess at the moment.    By the end of this decade, what buyer and seller relationships might look like will be anyone’s guess at the moment.  Authenticity.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. They’re better at capturing complex relationships and nuances in the data. As the name implies, there’s a lot of it.

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15 Ways to Get Free Backlinks in 2023

seo.co

Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. You could find Wikipedia entries on similar topics and edit them in a way that justifies adding links to your content in the references section.

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The power of self-regulation in customer relationships

Chris Koch

Image via Wikipedia. Tags: Customer Relationships B2B marketing Bicycle Business Business model Competition Customer relationship management Customer Research Cycling Shopping Sporting Goods Sports. Simple things seem to be the most powerful, don’t they? Clear, simple product that everyone understands, right? Tweet This Post.

Wikipedia 100
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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. In the old days, you could get away with focusing solely on visitors coming from search and ignoring direct audience relationships. This is your bedrock for organic acquisition and establishing authority.

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Three Posts From 2023 That Are Worth Reading in 2024

B2B Marketing Directions

What B2B Marketers Can Learn From Missing Bullet Holes " Source: Wikipedia This post focuses on the importance of avoiding selection bias when making decisions based on data. The primary criticism of vanity metrics is that they don't have a measurable relationship with strategic business outcomes.