Adobe Experience Cloud Blog

JUNE 10, 2020

I have a love-hate relationship with events. Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. It’s mostly about the image.” Or they were significant. Events will return.

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Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? A Bird's-Eye View.

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Golden Spiral

AUGUST 26, 2021

“COVID changed our relationship with technology forever,” said Michael Dowling, CEO of Northwell Health during his HIMSS21 keynote called “Leading for the Future.”. COVID changed our relationship with live events forever, too. I call it the trade show triad. Make sure everyone going knows trade show booth basics (e.g.,

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ANNUITAS

NOVEMBER 15, 2021

But sellers have been challenged to build trust through relationships. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. They might not get a second chance to build a meaningful digital relationship.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Leading Results Rambings

FEBRUARY 28, 2019

Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there.

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DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue.

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Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Once you know the where and when of your trade show, it is time to self-promote. Know What You Want.

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Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success.

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markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

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Navigate the Channel

FEBRUARY 1, 2018

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter.

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SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Convince & Convert

JANUARY 28, 2016

David also shares some of the wisdom gleaned from his new book, “Three Feet from Seven Figures,” which focuses solely on creating the most leads from trade shows. The best employees to send to trade shows. How to make trade shows worth the investment. The value of influencer relationships.

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Trade Show ROI Social Networks Lead Scoring 89

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Trade Show Marketing AI Lead Scoring Lead Ranking 58

markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. “It It was huge, bright green and directly in front of the registration area, so you couldn’t miss it when you entered the show,” Ellwood said.

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Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up.

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Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!

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Sword and the Script | B2B

APRIL 18, 2020

After a while, you begin to form a connection and relationship with the audience – and a percentage will eventually make a purchase. You can answer questions – content has knowledge value The more people hang around your website, the more they get to know, like and trust you.

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Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad.

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Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. It’s all about building relationships. The real value of trade show interactions. Optimizing face-to-face conversations at trade shows.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Navigate the Channel

NOVEMBER 8, 2023

Trade Shows Despite all of the new technology making it easier to communicate with people remotely across seas, there is nothing better for a long-term business relationship than face-to-face correspondence. Trade shows allow representatives to see your products and your brand up close.

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B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

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Trade Show B2B Marketing ROI Advertising Agencies 100

Engagio

SEPTEMBER 27, 2018

Dreamforce can be a goldmine for networking, brand marketing and building relationships. After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. TRANSCRIPT: How do you use ABM to follow up with your conference or trade show leads?

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Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

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Trade Show Work Management Marketing Management Lead Scoring 48

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. This was followed by social media marketing (84%) and events (71%), such as trade shows and webinars.

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Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. Ideally, influencer marketing should be approached as building a relationship. The key is to make it creative.

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Zoominfo

DECEMBER 15, 2020

As well as finding great talent, recruiting is all about building and maintaining professional relationships with other B2B organizations. Generate More Leads from Trade Shows and Events. Although COVID-19 put trade shows and events to a screeching halt, there has much learned about putting on digital events.

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Work Management Marketing Management Cold Calling Tips 237

Vision Edge Marketing

DECEMBER 5, 2023

Just like a puzzle coming together to form a captivating image, the business ecosystem map reveals an intricate web of relationships, dependencies, and untapped potential waiting to be explored. Identify key connections and relationships. Stick with the jigsaw strategy. Spot Opportunities. Validate and optimize your map.

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