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PowerViews with Koka Sexton: How to Leverage Social Media

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Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S.

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A 3 Step Process to Make Social Media Produce Sales

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Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. Consider your current social media marketing activities.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

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The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). The subjects of the prospect’s tweets. A general online search to see what pops up.

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Q&A With Dave Stein and Steve Andersen

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ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch. More specifically, this book is different because: We look at the customer relationship before and after the sale, not just during. Relationships matter.

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Insights on Outbound Conference in Atlanta

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He is a trust builder focused on leading transformational conversations, those that create and sustain relationships of value. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling. Be relevant.”.

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Successful Podcasts' Share Seven Qualities

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You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Today’s mobile listeners want business entertainment and training without the pitch of so many social media outlets.

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PowerViews with Dave Munn: The Transformed Marketing Organization

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Social media integration. There are more frequent conversations about what marketing can do to help sales open doors and expand relationships, as well as how marketing can find, mine and nurture new opportunities. Social Media: The Rise of the Social Buyer in the Complex Sale. New marketing channels.