Reading the Hype Meter for Customer Experience Management
Customer Experience Matrix
DECEMBER 8, 2006
Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Customer relationship management” has 17 entries and “CRM” has 123.
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