Remove relationship

Everything Technology Marketing

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Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

At the beginning of a relationship between buyer and seller, as you’re closing the sale, buyers report that they want to see a willingness to collaborate. They want a problem-solving dynamism in the relationship.

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Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship. Think of lead generation as a series of conversations with your audience, not campaigns. Brian has a series of great blogs on lead generation in the 21st century.

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Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

In my opinion, sales and marketing alignment is one of the most critical aspects of lead generation and breakdown in the relationship between the two hurts revenue growth.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

It depicts all the network members, such as buyers, competitors, distribution channels, and influencers, and graphically represents the relationship of these members to each other. A key value of the map lies in its ability to identify and visually represent these relationships.

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

While the economy is slowly improving, many markets are still anemic and it remains critical in 2011 to nurture and grow existing customer relationships. You want to be the source buyers are flocking to for this high-value content.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Help prospects follow paths that you have defined to guide them, offering content that matches every step of their buying process from white papers and webinars in the early discovery stages to case studies, ROI studies and competitive comparisons during vendor selection at which point your sales will be heavily engaged in the relationship.