Remove regression
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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

What’s troubling to me is the sense that the role of Marketing is regressing. We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. It was a tactical role.

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Channels, campaigns and the body of work

Heinz Marketing

They’re focused on the email going out next Tuesday, for example, or the trade show next month. Take a well-executed trade show, for example. A sequence of emails before, during and after said trade show might be just one of several channels managed and executed in concert with each other.

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Photography for Social Media: 5 Detailed Tips

Convince & Convert

In a given day’s time a person in this role may be asked to prepare an analytics report with advanced data regressions to back out which percentage of their customers would be likely to follow them AND request deals through social networks, then pivot to answering consumer questions via Twitter before writing copy for a new contest app on Facebook.

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4 Steps for Building the Sales Pipeline of Startups and Small Businesses

Zoominfo

It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO! This will give you an opportunity to build personal relationships, without blowing out your budget on high-ticket events and trade shows.

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How to Build a Sales Pipeline: 4 Steps for Startups and Small Businesses

Zoominfo

Look for a pattern related to any of the following data points: Industry Company size Geographic location Funding history, or important company updates like a new CIO or a recent acquisition It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO!

Startups 100