Trending Sources

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression.  and 0.7

Marketing technologists, growth hackers, and regression to the mean


This predicted phenomenon — of marketing technologists being a temporary specialization that largely regresses back to the mean of what defines a “marketer” — seems analogous to the pattern we’ve seen with digital marketing and, possibly, what we’re seeing with growth hacking too. But not all marketing technologists are equal in their technical talents.

How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out


One way to figure out how fast you''re growing is to run a regression analysis on your monthly traffic. Even if you haven''t had a math class in years, I promise it''ll be fairly painless.) In this post, we''ll explain what a regression analysis is and how to figure out what a regression analysis is telling you. What Is a Regression Analysis? Is your hand raised?

Selecting a right Machine Learning algorithm for predictive analytics needs: Classification vs Regression vs Clustering – Big Data Analytics Guide


was published by Microsoft sometime back to help beginning data scientists on how to choose a Machine Learning algorithm for different predictive analytics needs: Classification (to predict categories), Clustering (to discover structure), Regression (to predict values) and Anomaly Detection (to find unusual data points).” The post Selecting a right Machine Learning algorithm for predictive analytics needs: Classification vs Regression vs Clustering – Big Data Analytics Guide appeared first on Opentopic. “An interesting cheat sheet (a nice infographic!)

10 Excel Tricks Every Marketer Should Know


Minute 2:41. 3) Understanding Regression Analysis and the Meaning of R 2. What is regression analysis? Regression analysis is a statistical process that compares the relationship between different variables in a sample. Why is regression analysis important? Excel is a useful tool for a number of marketing tasks. Why are pivot tables important? Watch the video.

Tips for B2B customer satisfaction research

The B2B Research Blog

Using statistical techniques like Regression Analysis reveals what truly drives customer loyalty.  It’s not always what they think. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though.  Get it wrong and you can actually make things a whole lot worse… Relationships matter.  Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Reflect your business.  Be smart. 

Driving action from a customer satisfaction programme

The B2B Research Blog

Instead, use a statistical technique called Regression Analysis which deduces what matters by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static).  Most companies have a customer satisfaction research programme in place, but not all are made equal.  Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance.  Here are nine golden rules.

Six ways visual content marketing can blow your mind

grow - Practical Marketing Solutions

It really is a progression (bitter tongues may call it a regression) of how we consume content. By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand.  I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It It was frustrating.

Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes

CMO Essentials

Talent Acquisition 2014: Reverse the Regressive Curse, June 2014. Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Marketers can be evaluated to a great degree by looking at how they present themselves to the world in writing during the job pursuit. resume that’s more than two pages long. Wacky fonts, cluttered visuals.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

But if you have a big old messy database, terms like predictive analytics , partition analysis , and regression analysis might be good to discuss with your data analysts … and might help you find some hidden treasure. Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback. It has been very useful for me. With my best regards.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score


Note, though, that the most mathematically sound method is one that employs a data mining technique, such as logistic linear regression. Logistic linear regression involves building a formula in Excel that'll spit out the probability that a lead will close into a customer. If you'd like to explore logistic linear regression in Excel, check out this resource. Sounds easy, right?

4 Ways to Optimize the Middle of the Funnel

Modern B2B Marketing

At Socedo, our demand generation manager performs a regular regression analysis on our database across several different behavioral factors to determine which characteristics make up a “good” lead. Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. What is the middle of the funnel? Lead Management b2b

What a Millennial Marketer Wants to See in a CMO

CMO Essentials

Talent Acquisition 2014L Reverse the Regressive Curse, June 2014, Zach Lahey. Are you afraid of millennials? It’s ok if you are. I’m a millennial, and there are plenty of my peers who scare the youth right out of me – some for good reasons like their intimidating ambition, and yes, others for their stereotypical sense of entitlement. CMO Insights Trending

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Has Social Media Marketing Lost Its Way?


If we regress to the mean, we fail. Social media is too important to “regress to the mean.” We have to stop ourselves from slipping into the same bad practices that have troubled email marketing for so long. The first time I ever tweeted about a company and got a tailored response felt like serendipity. Fast forward six years. Has social just gone completely off the rails?

The 29 Best Web Analytics Tools


Perform trend analyses, regressions, and correlations for statistical understanding. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. ROI is a financial metric, and vital at a high level to show value to the business. Pricing: free.

NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The predictions can be based on conventional predictive methods like regression or on integrated machine learning. Often the company is able to use regression models that the client has built already for other data sources. If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. You would also have noticed that category had only two members, Aginity and NGData.

Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

It's All About Revenue

Others might be easily typecast as “right-brained” tastemakers (imagine a talented creative director or web designer) – if not for their impressive understanding of regression analyses, Chi-squared tests, and other go-to tools in the fledgling field of marketing statistics. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. ” I’ve met a number of marketers at this year’s Oracle OpenWorld conference who are happily defying their traditional professional labels. So get outside.”

The Missing Ingredient for Sales Coaching


Regression to the norm” […]. There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Financially, everyone has a lot at stake. Training prepares sales reps to execute. Why Coach?

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


It''s as if selling to people who work at companies somehow regresses our interpersonal skills. I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). It shouldn''t.

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How Much Should Sponsored Articles Really Cost? [New Data]


multivariable regression analysis showed strong correlations between blog prices and Domain Authority, Facebook Fans, AlexaReach, and PageRank. Sponsored articles are one of the new shiny new objects in the content marketing world. The novelty of the practice, for brands and publishers alike, means that many transactional aspects are still undefined. Everything else was classified as a blog.

Social Media Measurement – Would You Still Do It If There Was No ROI?

B2B Marketing Insider

Now this doesn’t consider effectiveness directly so you will need other models like pre / post unaided awareness studies and probably some regression and multi-variate hocus-pocus to get a better view on what really works. There has been plenty of debate about the ROI of social media. And To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media.  Eric agrees

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

It then uses regression analysis to estimate the influence of each promotion and promotion attributes, such as ad size and format, on stage movement. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. It’s true that DMPs identify individuals with cookies, not a conventional name and address.

Analyze This: Learn Marketing Analytics in a Week

Marketing Action

Regression analysis. Trend analysis. Conjoint analysis. Factor analysis. Know what they are? Know when to use them? (No peeking at Google.). Many of your colleagues don’t either. But they (and you) may soon be expected to. Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% to 9.1%. Why a week? Interested?

7 Real Marketing Interview Questions From HubSpot's CMO


If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. All my best interview questions are here for the taking. My Interview Approach. Question 2: Lead Scoring.

2012 Outlook: Marketing Will Lead Businesses To Growth

B2B Marketing Insider

The business cycle has taken a little longer to heal but I believe we are more likely to take off in 2012 than we are to regress. I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. mean, let’s face it: fear is a powerful force in the human mind. The Bad News. growth and the U.S. Strategy

3 Tips to Optimize Your B2B Social Media Marketing Mix

Social Media B2B

For those who aren’t familiar, marketing mix modeling or MMM is the process of assigning meaning to changes in incremental sales volume based upon specific tactics used within the marketing mix, and is done by looking at historical data over a period of time. I won’t bore you with linear, non-linear and multivariate regression, but in a nutshell, it’s cause and effect analysis. Having spent a number of years marketing B2B products in the financial services space, the concept of marketing mix modeling has been beaten into me. Here they are: 1. Learn to Think (and Speak) Like the Customer.

12 Uncomfortable Things That Will Make You More Successful


10 Excel Tips and Tricks Every Marketer Should Know : A blog post teaching you how to create a histogram and what exactly regression analysis entails. In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school half way around the world from the neighborhood and people she knew. Du Bois.

Blink: A side door to the unconscious

The B2B Research Blog

Finally, apply a statistical technique called regression.  Sometimes things just feel right.  We can’t say why, they just do.  The house bought not because it ticked all the boxes, but because you could imagine living there.  The supplier chosen not after an exhaustive procurement assessment, but because they just seemed to fit.  In his book, Blink, Malcolm Gladwell explores experiences like these. This idea has significant implications for marketers. We tend to think of B2B purchases as being highly rational.  Undoubtedly many are, but buying decisions always involve people. 

The Facebook Factor: Chicken or Egg?

Manhattan Marketing Maven

Then they did logistic regressions against the self-reported data.  Forrester chose to spin the data to conclude that “Facebook fandom has the largest impact on purchase” based on the results of serial regression analysis. The crux of the Facebook advertising pitch is that the 800-pound guerrilla social network drives business for the brands that use it. New research from Forrester suggests that the chicken or egg question still remains open.  They also asked survey questions about purchase frequency and volume. No surprise there. For Best Buy, Facebook fans were 5.3

Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?


At a high level, you may be seeing these effects in your account: Regression Toward the Mean: You may see a lot more Quality Scores in the middle range (4s, 5s, 6s, 7s) and fewer outliers at the high and low ends -- with the possible exception of an increase in keywords with a Quality Score of 1. Recently, Google announced a change in the way Quality Score would be reported within AdWords.

Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Modern B2B Marketing

good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering. Author: Patrick Chen When it comes to deciding where to spend your online ad budget these days, do you ever feel overwhelmed with choices? Just take a look at the latest LUMAscapes for Social , Search , or Display.

How to Democratize Product & Process Innovation: What We Learned by Hacking

Sales Intelligence View

Avoiding regression is a sub-par survival plan — and we we’re pretty sure that status quo won’t get us very far either. Innovate or Die. About 50 years ago, living to 61 was normal. What What if we told you that the life expectancy of thriving companies on the  S&P 500  (an index of the top 500 most valuable U.S. companies) is now only 18 years (source:  Innosight )? We think so.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to deduce what matters using a statistical technique called Regression Analysis.  In a nutshell, Regression Analysis works by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static).  How do you measure customer satisfaction in B2B markets?  What questions should you ask in a customer satisfaction survey? The cost, effort or risk of moving supplier is just too high8.

The Future Is Not What It Used to Be - Our Predictions for 2012


In a regressive sense, we will miss his charismatic launches of new innovations: Apple will surely survive, but miss his leadership. This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom. The saving grace?

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data. As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. But it's still worth taking a guess at what looks likely. Here are some trends I expect will be important. Social Media. Mobile. Video. Benchmarks.

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models. This is quite reasonable compared with other automated modeling systems, although other products often provide more than just regression models.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Market Mix Modeling (MMM) shows how sales volume outcomes are dependent on various independent marketing touches and other non-marketing factors by using statistical techniques, such as regression.  by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. Multiple touches. Multiple influencers.