Customer Experience Matrix

APRIL 9, 2014

Vocus has been working hard to change its profile. To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

OCTOBER 2, 2013

Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it. Idio is also working on predicting future interests, based on behavior patterns of previous customers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

DECEMBER 26, 2007

This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field. Filters can consider event recency, rules for contact frequency, and customer type.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

DECEMBER 26, 2014

Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future. lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2013

It can work with standard files and SQL databases, with native connectors for SQL Server, Netezza, Oracle, and Teradata. It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. The system was also designed to scale.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

APRIL 2, 2007

For example, even if we can reasonably estimate that LTV has increased, say, 15% overall, how do we tie this increase back to a particular driver when, in fact, many may be at work? Was it our redesigned website, product line expansion, more restrictive (or liberal) returns policies, or new factory that is primarily responsible?

Forecasting 120

Forecasting Distribution Validation Acquisitions 120

Customer Experience Matrix

OCTOBER 10, 2006

Since our simple model can generate Recency and Frequency statistics, it’s reasonable to incorporate these into the probability function. Yet a multi-cell simulation still shares the basic features of one-cell model: it works at the individual level and accumulates results by period. But that’s probably a bit too simple.

Ad Building 120

Ad Building Statistics Response Rate Acquisitions 120