Albacross

JANUARY 19, 2022

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. Recency: When is their last visit to your website? Everyone knows you need to know your audience, write engaging messages, and reach out to them when they are in the buying window. But nothing is as simple as that.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Nuvi

OCTOBER 26, 2020

Dealerships and brands were ranked using Reputation Score, a measurement on a scale of 0 to 1,000 that considers a location’s sentiment, visibility and engagement across nine elements: star average, review volume, review recency, review spread, search impressions, review response, review length, listing accuracy and social impressions.

Lead Scoring 52

Lead Scoring Lead Ranking Brand Identity Branding 52

Varicent

JUNE 24, 2020

Your buyer is receiving different touchpoints, at different times, from different people in your organization – not to mention the sales activity they are receiving from your competitors. No recent activity This health flag alert signals that there has been activity, but none recently.

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

Heinz Marketing

FEBRUARY 2, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. This is where marketing attribution comes into play to help answer this question.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

Martech Advisor

DECEMBER 6, 2019

This helped them to identify multiple touchpoints to deliver these products and attractive promotions with ease of access so that parents didn’t buy competitor products. This model uses a customer’s order history as the primary input to calculate and the recency and frequency of the past orders as the secondary inputs.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Digilant

FEBRUARY 21, 2023

A retargeting campaign is an excellent opportunity to create a touchpoint specifically built based on the customer’s previous behavior. Which consumers are highly valued, and how can you prioritize specific touchpoints? What stage of the buyer’s journey are they at, and how can your messaging move them further?

Ad Frequency 52

Ad Frequency Funnel Advertising Advertising Agencies Allocation 52

Liveintent

SEPTEMBER 29, 2022

Confirm data sources and acquisition recency. Identity resolution can transform your business by helping to improve customer touchpoints and experience throughout the entire customer journey. An identity vendor that provides prospect and customer data in real-time can help you meet customer needs and achieve effective business results.

ROAS 98

ROAS Ideal Customer Profiles Loyalty Paid Search Agency 98

LiveRamp

APRIL 15, 2019

The graph should be built with an expansive PII reference base to allow linking of PII touchpoints and devices to a persistent representation of a person. Leading deterministic graphs prioritize accuracy and recency of identity over scale. Non-PII-based linkages do not need to be curated because they can be inaccurate.

Validation 49

Validation Lead Ranking Vendors Aggregators 49

Hubspot

NOVEMBER 7, 2023

Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback. For example, Vellacott’s team focuses on specific page views of conversion-based content, frequency, and recency of page views.

CRM 70

CRM Sales Management Work Management Marketing Management 70