80% of Marketers Believe Their Customers Care About Personalization
KoMarketing Associates
MARCH 30, 2021
Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency. Truly omnichannel customer experiences, and the technology and data that underpins them, require cooperation across business functions, including marketing, sales, finance, operations and IT.”.
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