Remove recency sales
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80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency. Truly omnichannel customer experiences, and the technology and data that underpins them, require cooperation across business functions, including marketing, sales, finance, operations and IT.”.

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More pressure on B2B marketers to prove ROI

Martech

Eighty-six percent that intent data leads increase Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversions. Nearly all (97%!) of those surveyed said Intent data leads are more effective than non-intent data leads. Moreover, intent data use is associated with revenue growth.

ROI 119
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Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit. HM: Why does recency matter?

CPA 61
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The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency in context. So, what can you do?

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Search retargeting: Setup, optimization, & best practices

Choozle

These custom audiences populate the next day with Cross Pixel’s nightly job push, and the cookie recency can be one to 45 days. We can adjust the recency of audiences to best mirror sales cycles. Cross Pixel also provides over 1,300 off-the-shelf data segments, which are already available in our catalog.

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2024 B2B trends: 6 key areas for marketing success

Martech

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen.

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Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

And what can marketers and sales professionals do to foster better engagement moving forward? Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps.