Choozle

AUGUST 26, 2020

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency in context. So, what can you do?

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Funnels Sales Cycle Top of Funnel 52

Varicent

JUNE 24, 2020

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. No recent activity This health flag alert signals that there has been activity, but none recently.

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never come back to your website to complete the sale. Conversion Retargeting.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Choozle

SEPTEMBER 20, 2021

You are also able to further refine the audience targeted with search retargeting by optimizing your campaign around the recency of user’s intent signals to mirror your sales cycles and ensure you are only targeting customers in the consideration phase. Track offline attributions.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Heinz Marketing

FEBRUARY 2, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. This is where marketing attribution comes into play to help answer this question.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

Hubspot

NOVEMBER 7, 2023

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback.

CRM 70

CRM Sales Management Work Management Marketing Management 70