Remove recency
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80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency.

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2024 B2B trends: 6 key areas for marketing success

Martech

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests.

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5 Measures to Gauge a Brand’s Loyalty Through RFM

The Customer

New research reveals that significantly more consumers feel they are loyal to brands than those who think bands are loyal to them. . Consider: Recent research by Bond reveals that while 30% of consumers strongly agree they are loyal to a brand, just 20% believe a brand is loyal to them. Consumers are Back, But Different.

Loyalty 98
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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. With long research timelines for prospects and multiple digital touchpoints, these reports allow you to see all of the conversion contributing marketing channels and content. Behavior >> New vs. Returning. Multi-Channel Funnels -> Time Lag.

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How to Research, Monitor, and Optimize for Questions

Moz

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? Because of this, I rarely use Quora itself.

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Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares.

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27 Powerful Email Closing Lines That'll Intrigue Prospects & Prompt Responses

Hubspot

Thanks to the recency effect , people have the best recall for the last items on a list. The recency effect might not be too helpful at the grocery store, but it definitely works in your favor when emailing prospects. If you write powerful sales email closing lines, the recency effect will amplify its impact.

POS 101