Guide to recency use with Julie Pifer
Choozle
JULY 8, 2020
HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit. HM: Why does recency matter?
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