Remove recency

Digital B2B Marketing

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4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. I often hear marketers say their older content is still relevant.

article thumbnail

4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. I often hear marketers say their older content is still relevant.