recency 
Customer Experience Matrix
APRIL 9, 2014
To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it only allows one score per customer.
Customer Experience Matrix
OCTOBER 2, 2013
Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it. Users can apply rules that limit the set of contents available in a particular situation. • It captures responses directly as the content is presented.
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Customer Experience Matrix
APRIL 24, 2008
During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Let’s start at the beginning. WiseGuys imports customer and transaction records from an external fulfillment system.
Customer Experience Matrix
APRIL 28, 2009
But the numbers are very small, recency may also introduce some bias, and in any event even the earlier customers are highly satisfied. I actually looked to see if there was any relationship between deployment year and satisfaction, and it newer customers may be a bit happier. How would you rate your experience with. the system itself 0.67
Customer Experience Matrix
DECEMBER 26, 2007
Filters can consider event recency, rules for contact frequency, and customer type. This involves filters to determine which events to consider, ranking to decide which leads to handle first, and distribution to determine which channels will process them. Eligible events are ranked based on event type and processing sequence.
Customer Experience Matrix
DECEMBER 26, 2014
lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points. Users can define “buy signals” based on combinations of behaviors, which in turn can be trigger actions in workflows.
Customer Experience Matrix
JANUARY 3, 2013
It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.
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