Remove recency
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Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit. HM: Why does recency matter?

CPA 60
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The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency in context. So, what can you do?

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What is Recency?

EverString

The post What is Recency? We’ve. appeared first on EverString.

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80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency. However, they are secondary to campaign and channel performance metrics.

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3 marketing priorities for 2023

Liveintent

When considering identity solutions providers, brands should run a match test, confirm data sources and acquisition recency, check if real-time access is available, confirm data sources and acquisition recency, understand the provider’s matching methodologies, and ensure they can maintain ownership of their data.

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More pressure on B2B marketers to prove ROI

Martech

Used with permission When asked to pick the three most important factors when choosing a data provider it’s no surprise 62% said accuracy.

ROI 115
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Announcing the 2023 Top Rated Award Winners

TrustRadius Marketing

The metrics that drive Top Rated Awards (recency, relevancy, and rating) reflect what customers care about—not a one-size-fits-all analyst report. The trScore metric corrects for bias and can’t be manipulated, unlike vanity awards. It’s chosen by customers, not by an ivory-tower analyst.