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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: ReadyContacts or ReachForce. Share your view in the comments below or with me on Twitter ( @wittlake ). For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. List builds with very specific target criteria can quickly exceed $20 per name. A Note of Caution.

Buy 100
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Data Collection is Critical for Lead Generation

PureB2B

According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. You’d be amazed at what you can discover about a company from their Twitter feed or LinkedIn posts. Big data has given marketers the opportunity to readily find out more about their target audience.

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Data Collection is Critical for Lead Generation

PureB2B

According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. You’d be amazed at what you can discover about a company from their Twitter feed or LinkedIn posts. Big data has given marketers the opportunity to readily find out more about their target audience.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. It will help them stand out and also help them know where they should mostly engage with their prospects: LinkedIn, Twitter, Facebook, etc.

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Why Sales Needs Social Media Engagement Insight

Oktopost

Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. It will help them stand out and also help them know where they should mostly engage with them: LinkedIn, Twitter, Facebook, etc. Social media is the third-largest engagement channel just after email and website.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you.

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. At ReachForce, we drive all of our email nurture campaigns to very focused landing pages.