Kabbage

NOVEMBER 29, 2016

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Interested in other key marketing findings and trends for 2017?

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Contently

DECEMBER 12, 2016

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. According to a study from Uberflip, Heinz, ReachForce, Radius, and Bizible, most practitioners believe their ABM efforts are only moderately effective. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In percent).

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Adobe Experience Cloud Blog

AUGUST 19, 2016

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Content Standard

JANUARY 9, 2015

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Martech

JANUARY 13, 2022

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116