Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 27, 2014

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MAY 23, 2013

It was sponsored by ReachForce but they had no influence on the actual content. (In So it''s worth several shoves to get the ball rolling. Along those lines, I am embarrassingly excited to report my formal whitepaper explaining the CDP in depth has just been published.

Marketing Automation Services 120

Marketing Automation Services Reachforce Marketing Automation Custom Publishing 120

Customer Experience Matrix

APRIL 25, 2013

I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. Those are something new. By now, you’re probably wondering if I’ll ever get around to actually naming the vendors I have in mind.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

SEPTEMBER 19, 2013

CDP vendors in this group include Infer , Lattice Engines , Mintigo , and ReachForce. Incidentally and tangentially related: I''ll be giving a Webinar with ReachForce on October 2 on Data Quality for Hipsters , a name that started as a joke but does make the point that data quality is essential for cutting-edge marketing.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 25, 2016

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. The information includes both companies and contacts and supplements standard profile information with event-based "signals" derived from news reports, company Web sites, and social media postings.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Customer Experience Matrix

AUGUST 18, 2016

Vendors included: Avention, Azalead, Bizible, Bombora, Dun & Bradstreet, Data.com, Datanyze, DemandBase, DiscoverOrg, Engagio, Evergage, Everstring, GetSmartContent, Growth Intelligence, HGData, Infer, InsideView, Kwanzoo, Lattice Engines, Leadspace, LeanData, LinkedIn, LookBookHQ, Madison Logic, Mariana, Mintigo, MRP, Orb Intelligence, Radius, (..)

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120