Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

ClearVoice

JULY 6, 2021

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). YouTube video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. When Akamai studied how mobile load times affected a client’s conversions, they discovered that 2.4 seconds was the sweet spot , averaging a peak mobile conversion rate of 1.9% during a 30-day span. Uninteresting content?

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn Stats to Know in 2020. General LinkedIn Stats. LinkedIn's lead conversion rates are 3X higher than other major ad platforms, including Google Ads. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. It’s okay that your blog posts—and perhaps even your overall website—have a higher than average bounce rate if you’re investing heavily in content marketing. Why is that?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Ever thought of conversion rate optimization tools? Hence, Conversion Rate Optimization is a serious concept you can’t afford to miss. Hence, Conversion Rate Optimization is a serious concept you can’t afford to miss. Don’t believe us? And guess what?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Porch Group Media

OCTOBER 1, 2020

Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. Instapage) Personalized email subject lines have the potential to generate approximately 50% higher open rates than standard email subject lines. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. In 2018, the unemployment rate of male and female U.S.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. and 22.86% open rate. and 22.86% open rate. The true power of email marketing in terms of CTR and conversion rates lies behind the powerful and correctly written copy that prompts a consumer to open and read the message.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

BenchmarkONE

APRIL 24, 2019

Let’s enhance those open rates. After crunching the numbers, most studies state that Tuesday at 10 a.m. According to several studies, later weekdays will return the highest open rates for business clients , with Tuesday – Thursday open rates reaching nearly 20%. Have you considered the time you send your emails?

Stats 97

Stats Best Practices Open Rate Eye-Tracking 97

Webbiquity

JUNE 16, 2015

– Case studies (65%). The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The highest email click-through rates come between the hours of 8AM-12PM. Nearly half! – Econsultancy.

Stats 79

Stats Email Marketing Trends Work Management 79

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing rakes in conversion rates six times higher than other methods.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Rollworks

DECEMBER 14, 2021

Probably one of the most important ABM stats in this list is how ABM helps you reach C-level executives. Increase your retention and sales win rates. By aligning sales and marketing teams through ABM, companies experience a 36% higher customer retention rates and 38% higher sales win rates. Close more deals. Grow faster.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Hubspot

DECEMBER 3, 2019

As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. Biggest Challenges & Pain Points. Image Source.

Stats 99

Stats Design Research Word of Mouth 99

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. Unbounce: 12 Simple Rules to Boost Your Ecommerce Conversion Rates. It’s one of the most vital conversion rate optimization tips there is. After employing this test, the new variant’s conversion rate nearly doubled. Commerce Conversions.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. According to its recent 2023 Content Preferences Study , B2B buyers are starting to tune out boring and non-specific content.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Lots of time.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Moz

OCTOBER 10, 2018

We have to do everything better The answer isn't to give up – it's to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). Here's a dramatic example. We have to do better.

Stats 49

Stats SEO SERP CTR 49

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Purchase stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SalesIntel

NOVEMBER 24, 2021

Presently, most firms experience a high churn rate in sales and marketing plans like newsletters and promotional messages. In B2B, personalized messaging is an effective method to improve lead conversion rates. Intent data demand generation solutions can also be used to improve customer retention rates. Customer retention .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Webbiquity

MAY 3, 2022

In a study conducted by Zoom and Qualtrics Research , 80% of U.S. That’s the high-level conclusion from a recent study by Deloitte. Another study, the Business Travel Tracker — 2022 report from Tourism Economics in collaboration with the U.S. Everything will have a virtual component in the future.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Understanding B2B Buyers Benchmark Study, Cintell ). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Contently

FEBRUARY 18, 2020

It’s our job to gives sales as many ingenious tools as possible to help them do their job—whether that’s a cool calculator, interactive assessments, case study videos, a compelling pitch deck, or, I don’t know, maybe an interactive educational course. As the stats above show, content plays a huge role in the sales process.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cancel/Reject Rate. Conversion to Pipeline Rate.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

PureB2B

DECEMBER 5, 2016

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. Effective optimization results in above average conversion rates and sustainable revenue. How to Compute Lead Conversion Rates. Here’s the formula: Conversion Rate = .

Conversion Rate 62

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 62