Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The association with other influencers and emerging brands. It is More About Branding than Lead Generation.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

SEPTEMBER 3, 2020

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% recorded in 2019. 500 Marketers.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate. 3 Underutilized Tactics for Website Conversion Rate Optimization. Quick Takeaways.

Conversion Rate 314

Conversion Rate Tactics Optimization Conversion 314

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Search is Getting More Important. Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. Leveraging the Potential of Social Media for B2B Marketing.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. In the first step, the researchers employed an image-to-text AI model to create a textual description of each human-made comparison image.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Naturally, this will positively impact trust and conversion rates. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. Implications for Marketers The Girotra et al.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

SmartBug Media

MARCH 25, 2024

Understanding the rate of growth calculation and profit margins is essential for financial and revenue operation leaders. What Are Growth Rates? Simply put, growth rates show the percentage of growth in a certain area over a certain period. A profit margin shows how much a business profits from revenue streams.

Work Management 59

Work Management Marketing Management Customer Satisfaction Lead Ranking 59

SmartBug Media

JUNE 7, 2023

Using the right tools, we can put ourselves in our website visitors’ shoes to gain insights that will empower our conversion rate optimization (CRO) efforts. How Does Conversion Rate Optimization Work? There are many ways you can improve your website to boost conversion rates. These are just a few areas to consider among many.

Conversion Rate 98

Conversion Rate Optimization Conversion Design 98

The Marketing Blender

JANUARY 10, 2024

Understanding the rates and costs associated with hiring a fractional CMO is crucial for any business considering this route. Let’s dive into the fractional CMO hourly rate, how much it costs to hire a fractional CMO, the structure of their teams, and how to integrate them into your business. The post What are Fractional CMO Rates?

CMO 52

CMO Allocation Paid Search Agency Work Management 52

Unbounce

MAY 29, 2020

How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? It’s the one we hear time and again from our customers: “What’s a good, bad, or average conversion rate for my landing pages?”

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

Open Rate 78

Open Rate CTR PR Click Rate 78

Optinmonster

JANUARY 18, 2024

According to recent research, 51.2% According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

KoMarketing Associates

MAY 12, 2020

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. For example, the average completion rates for 15-second videos in Q4 2019 was 89%, edging out six-second videos (87%) and 30-second videos (88%). However, statistics show that 15-second videos have a higher VCR than others.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Is Social TV Overrated?

Twitter 134

Twitter Research Television marketing Bandwidth 134

SmartBug Media

JULY 28, 2023

We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Understanding the Deal Pipeline Understanding the deal pipeline is essential for boosting your conversion rates. Conduct thorough market research to understand their pain points, needs, and preferences.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Unfortunately, relevancy ratings of consulting firms to their buyers’ top challenges dropped significantly—from 49.7% About the Study. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Optinmonster

FEBRUARY 7, 2022

Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Need to boost your conversion rates ? These conversion rate optimization tools can help you get the job done, simply and painlessly. SimilarWeb can help you to research your competition.

Conversion Rate 93

Conversion Rate A/B testing Optimization Conversion 93

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked. Nice and simple.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. Let’s get into it! Your landing page loads slowly. Your landing page is boring.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy? Long-term value.

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% Contact the Hinge Research Institute for more details.

Research 114

Research Service Budget Programs Social Media 114

SmartBug Media

MARCH 30, 2023

If you’re trying to increase sales and e-commerce conversion rates, a vital step to take is to audit and optimize your website to make the shopping experience simple and enjoyable. Getting to know your audience and how they shop is key to optimizing your website for higher e-commerce conversion rates. Understand your target audience.

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Spiralytics

JANUARY 14, 2024

It might be time to step back and think about starting a Conversion Rate Optimization (CRO) program. Below are some tips to help you get started: 4 Conversion Rate Optimization Tips for Beginners 1. Studying User Experience (UX) research is also one way to help broaden your knowledge. Don’t be scared to check it out.

Conversion Rate 62

Conversion Rate Optimization Conversion Marketing Management 62

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? Look at your persona data growth and churn rates. So when you start looking at these growth and churn rates, what you see are some pretty large numbers, and they’re all double digit.

Linkedin 297

Linkedin Research Studies B2B 297

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. When it comes to reputation and value, government contractors are rated lower than all other professional services industries. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Kevin Indig

SEPTEMBER 26, 2023

We all want organic traffic growth, but what is a healthy rate? What I found is that growth rates depend on the vertical and business model. over the last years to get a feeling for good annual growth rates. Growth rates vary by target topics (and their keyword difficulty), competitiveness, funding and country.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Marketing Insider Group

SEPTEMBER 14, 2020

A 30% close rate is unacceptable whether you sell alone or with a partner like Oracle, SAP, JDA, Microsoft, and others. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. Closes 30 – 35% of the time.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Zoominfo

SEPTEMBER 27, 2018

A low candidate response rate can frustrate even the most experienced recruiter. This begs the question: How do you improve your candidate response rate? We cover the ins and outs of response rates and give you four quick ways to boost yours. What is candidate response rate? Final Thoughts about Candidate Response Rates.

Response Rate 183

Response Rate Multi-Channel Outreach Zoominfo 183