Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Everything Technology Marketing

AUGUST 22, 2010

This argument is a fallacy that doesn't recognize the impact of dramatically higher conversion rates and capture of higher value customers within target segments, or the opportunity cost of deviating from your strategy and core competencies by going after less than ideal prospects outside of the target segment.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MARCH 13, 2010

The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link]. Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing.

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Everything Technology Marketing

FEBRUARY 21, 2010

The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel.

Lead Generation 100

Lead Generation Leads Lead Marketing Qualified Leads 100

Everything Technology Marketing

JANUARY 17, 2010

This translates into higher closing rates and higher lifetime customer value. Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. They are more likely to pay a premium and prefer the vendor over less ideal competitors.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 100

Everything Technology Marketing

NOVEMBER 23, 2010

In the next step, we need to add criteria to capture the segments’ strength of demand, growth rates, barriers to entry, competitive situation, etc. I suggest starting with the same criteria you used to define the segments and also use them to score your segments.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

JUNE 19, 2010

Not surprising considering the often low response rates and difficulties tracking conversions, in addition to the comparatively higher cost of direct mail. Marketing tactics that are trending down Now let's look at the activities that are down over the last 3 years. Same with print advertising, which is used less by 62% of respondents.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100