Customer Experience Matrix

JUNE 11, 2019

This makes complete sense for Salesforce, which is always straining to maintain its growth rate. The huge size of Tableau’s customer community – “more than 1 million passionate data enthusiasts” -- clearly a draw for Salesforce. Is there some commonality here?

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

APRIL 19, 2017

The chief finding of the study, which is that the executives rated technology as by far their largest obstacle to improving customer experience. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Customer Experience Matrix

JUNE 27, 2021

That should go without saying, but there’s sometimes an assumption that a highly-rated package will have all the features they want, so there’s no need to define their requirements or check out the package in detail. In fact, it’s probably the most common mistake that people make when buying software.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Customer Experience Matrix

DECEMBER 16, 2018

So, it always struck me as odd that they were adopting CDP at such different rates. A corollary may be that vertical specialists will have higher success rates in these late-adopting industries because their greater complexity requires specialized applications that only industry experts can build and explain.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

JANUARY 1, 2019

One implication is that adding younger, smaller companies could reduce the industry growth rate. One cause for optimism: younger firms have tended to grow faster than older firms, suggesting the rate might increase as more young firms appear. Whether this happens depends on how quickly the existing vendors grow.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

APRIL 30, 2015

For example, a recent survey from Marketo and Ascend2 found that 14% of buyers rated marketing automation as clearly unsuccessful and only 25% rated it as very successful: again, there was a big intermediate group of 61% who said is was only “somewhat successful”.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

FEBRUARY 24, 2017

High-rated issues within each survey are shaded orange and low-rated issues are shaded green. I’ve grouped the answers into general topic areas: organization, management support, marketing strategy, data management, delivery systems, and external factors.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Customer Experience Matrix

OCTOBER 22, 2013

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. But I do have some data to share on the question of relative dissatisfaction.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JULY 7, 2015

Here are some factoids I’ve been gathering to illustrate the point: - 37% of mobile ad locations are accurate to within 100 meters ( Thinknear ) - 30-55% match rates for B2C individual-level onboarding ( LiveRamp ) - 16-29% match rates for B2B individual-level data enrichment: (Raab Associates client tests) - 5% match rates and low predictive value (..)

Paid Search Agency 120

Paid Search Agency Planning Ideal Customer Profiles Ad Exchange 120

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other. These vary pretty widely, especially for open rates. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

SEPTEMBER 15, 2016

A similar analysis from CabinetM , which has a database o 3,708 companies, showed a slightly higher rate of 14.5% That’s a healthy rate but nothing close to an annual doubling. (Figures for 2013 and later are almost surely understated because many firms started during those years have not yet been included in the data.)

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

DECEMBER 30, 2014

merchant ratings will be increasingly important currency as machines make more decisions and the decisions are driven by ratings. Today, many companies ask every customer to submit a rating. It would then ask only the best-served customers to make ratings.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 2, 2016

The Analytics tab reports on movement of customers through journeys, providing counts, conversion rates and drop-out rates for each milestone. Rules can be triggered by events or executed on schedule. Usermind Rule And that’s pretty much it. It also analyzes the impact of actions on results.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

FEBRUARY 24, 2016

Users first select a goal, such as "decrease bounce rates". They've been busy improving their product, in particular by adding a set of templates for prebuilt marketing programs, which they call "blueprints".

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

MARCH 26, 2014

The company has always been very tight with financial information, although client and employee counts they’ve provided for our VEST report suggest recent growth rates of 20% to 30% per year, which considerably lags the industry as a whole.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

DECEMBER 1, 2014

Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. The system has some other advantages. The user interface is attractive and intuitive.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 3, 2018

Meanwhile, Quantcast reported that clients using its consent manager achieved a consent rate above 90%. A Reuters Institute study found 22% fewer third party cookies on European news sites after GDPR deployment, a significant drop which still means that 78% remain. The flow is even freer in the U.S.,

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

JULY 11, 2011

You might think the slower rate is expected because each period starts from a larger base. One obvious question is whether different segments of the industry are growing at different rates. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

AUGUST 22, 2013

It then imports CRM and marketing automation data from its clients'' systems, enhances the imported records with information from its big proprietary database, and builds predictive models that score companies and individuals on their likely win rate, conversion rate, deal size, and lifetime revenue.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. Perhaps stock investors will look only at Marketo’s growth rate. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

MAY 23, 2012

Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

AUGUST 13, 2013

The system also provides sales reps and sales managers with basic sales automation, including abilities to enter and rate new leads, review and prioritize existing leads, track call results, send materials from a central library, and schedule future calls.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 12, 2011

That is consistent with the growth rate I reported yesterday. The figures also shed light on the ever-popular question of penetration rates. This would translate to penetration rates of 10% to 30%, which is more in line with current estimates. So I’d estimate total industry revenue at $300 million for 2011.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

MAY 21, 2015

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

OCTOBER 4, 2016

In the long run, a solid foundation makes it easier to dance creatively along the surface: so I’d rate a new data-driven attitude as a Good Thing. If so, I’d argue it’s a natural development as marketers look beyond the endless supply of sparkly new Martech applications to the underlying foundations needed to support them.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

AUGUST 21, 2015

In addition, there are two directories with analyst ratings, from Gleanster and TopAlternatives. As you see, this contains four sets of products: the original six landscapes, divided between the static images and the two interactive options (both very cool).

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

JULY 31, 2012

I find the growth rate has actually accelerated to 60%, for a total of about $525 million. The one item that people usually find most interesting is the size of the industry. I put this at $325 million for 2011, a 50% increase from 2010. With 2012 half finished, I can now make a reasonably solid estimate for this year.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

JANUARY 12, 2019

Buyers may also be interested in the market growth rate: the number of European vendors doubled, from 13 to 25, during 2018, while employment grew by 58% from 929 to 1,469. Cumulative funding grew by just 16%, suggesting that most growth is self-funded.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

FEBRUARY 2, 2016

These provide basic information such as impressions, engagements, visits, deals and revenue by campaign, or sources, stages, conversion rates, and average duration by funnel stage. There are different dashboards for the main data types (campaigns, funnel stages, channels, etc.). The specific measures depend on the data type.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. I couldn’t find retention rate anywhere in the registration statement. This is where what Eloqua didn’t reveal is intriguing.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others. Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2013

Reports show selection rates by content, segment, or campaign, and can also show the most common topics published and the most commonly selected. The ultimate goal is to increase engagement by offering content people want, and idio reports it has doubled or even quadrupled selection rates vs. previous choices.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

MARCH 6, 2016

On the other hand, ThinkingChat reports that it more than doubles the rate of capturing contact information on their clients’ Web sites, which is a pretty good deal for as little as $149 per month. But it's hard to imagine Infusionsoft ever matching Salesforce.com's growth rate. So it's worth a look.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

SEPTEMBER 7, 2010

The system further resembles AdWords in having some automated intelligence: in the case of LeadPAC, this means spacing the emails, limiting any name to one contact per week, and taking into account different response rates based on time of day and day of week. The vendor alone bears the cost of low response rates.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120