Anything Goes Marketing

OCTOBER 30, 2007

According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. Are the people who are responding more qualified?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? Can I improve my "from address" and subject lines?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

OCTOBER 13, 2008

Out of the three, I liked the design of the first landing page but truthfully, I don't see your conversion rates increasing. Technorati Tags: Landing page optimization, improving conversion rates, PPC campaigns,copy writing that hits a pain point, call to actions work, Happy Thanksgiving Eh. Here's why: a. What's in it for me?

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

MAY 14, 2007

They take up room and bring your response rates down. Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

JULY 24, 2006

Diggers" read these articles and rate them. If it's a good article it will get a higher rating. If you're not sure what Digg is all about, go check it out. It's a repository of informatuion in which you can submit articles and posts that you find. If it's not relevant or poorly written, it will get buried.

Digg 100

Digg Social Networks Blogger Statistics 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

JULY 4, 2010

Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. This subtle approach works well and has produced high conversion rates (I need to dedicate a post just on this topic).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 9, 2007

Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 The results definitely show how video can improve your email success rates. percent and CTRs nearly doubled to 2.20 This trend continued for subsequent email campaigns.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

JULY 23, 2006

Again, this is a BS blog (bull shit blog) and I'm glad that it has a very low traffic rating. Although I didn't want to rate these bottom-feeder blogs I found possibly the worst blog ever: Motorola - Kazuhiro's blog - The concept is very good but the execution is horrible. and there's an enormous picture of a Nike shoe for each post.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

JUNE 29, 2009

A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 20, 2006

If they are dead, I think they've removed themselves And when the emails are paid subscriptions, open rates can skyrocket to 70 percent. Notice that even when recipients pay money to get the email messages the open rate doesn’t hit 100 percent. : remove those dead addresses from your list.

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

JANUARY 27, 2008

. :) Here are some additional interesting tips: MailerMailer's latest Email Marketing Metrics Report (pdf) indicates that personalized subject lines (eg: "Chad, open this amazing email") dramatically increased open and click rates.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

SEPTEMBER 20, 2006

However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing. Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor.

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

NOVEMBER 19, 2006

What is interesting is that if you combine organic and paid search, it still doesn't add up to the conversion rate of email according to the chart that is provided. Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher.

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

JULY 20, 2006

Not getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". This article also describes how to improve your Google Adword " quality score ".

Landing Pages 100

Landing Pages Adwords Consulting Conversion Rate 100

Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " You can use this information for future campaigns. Jay suggests using web redirects on subsequent versions of the link.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

APRIL 3, 2006

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?"

Case Study 100

Case Study Case Studies Conversion Rate Studies 100

Anything Goes Marketing

JUNE 24, 2007

You now have a rating that you can compare with others. For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. These questions are sent to the community daily via email. These points are called expert points.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

SEPTEMBER 4, 2006

You'll notice that the links go to Technorati as it's good to see why these are rated as they are (i.e. Adrants » Marketing and Advertising News With Attitude by Steve Hall Advertising and Marketing News With Attitude If you hadn't heard of these before, that would probably be a big surpise. However, if you haven't, check them out and enjoy.

Blogger 100

Blogger RSS Public Relations Tagging 100

Anything Goes Marketing

APRIL 5, 2006

Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! You mind as well get out of search marketing all together.

Click Rate 100

Click Rate Press Conference Tagging 100

Anything Goes Marketing

APRIL 5, 2009

The open and click-through rates are typically much higher for these types of emails as the web visitor has engaged with your organization and almost expects to receive something in return. Lead Rating not being high enough. Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 8, 2006

If you're looking at increasing your response rate and driving people to your website, will a TV or newspaper (while we're at it) do it for you? Bottom line: Before you waste money on your next TV ad during some crappy show (Friends reruns on TBS come to mind), remember who your target audience are and what you are trying to accomplish.

Response Rate 100

Response Rate Click Rate Internet Marketing Advertisements 100

Anything Goes Marketing

AUGUST 24, 2006

Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. I read a few articles that have clearly demonstrated this concept for B2B purchases.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 30, 2006

MarketingSherpa recently published a case study indicating 28.24% increase in their newsletter Click-through rate when they switched their "offers" column to the left of the email from the right side. As you can see from the image above, the preview pane default is to see the top left of an email.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

APRIL 23, 2007

In addition, the USA Today community allows for its online readers to rate articles to guide readers as to which articles were actually enjoyed by others in the community. To demonstrate the importance of these comments USA Today actually profiles some of them in a rotating header image on the home page.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

DECEMBER 21, 2008

Experiment with an optional field on a few key web registration forms and see how this affects your conversion rate. Have a look at Karl Roche's excellent post on Twitter for events for more information. Ask email subscribers for their Twitter ID when they sign up.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JUNE 22, 2008

However, if you are just trying to start a conversation to attract a larger audience to a subject area that you have expert content in, the less fields on your form that you do have, the higher the conversion rate.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? If you've had enough of e-marketing, here is what I recommend: Simplify your website.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

AUGUST 3, 2009

Well think again because the popularity of Twitter is growing at an alarming rate. Are you already tired of Twitter? Do you think it’s just a fad? I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 9, 2008

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. This process was a bit of a pain as you need to create the.ics file and then upload it to your server.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I must admit that I'm still tweaking my blog daily to improve my conversion rate but here is what I've found from my own experiences. The question is, how do you keep this traffic and convert these people into regular readers? 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

NOVEMBER 27, 2006

Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Shows your competition and search volume. I would trust Wordtracker over this tool.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JANUARY 25, 2007

The response rate was so so (2.45% response from the direct mailer) and a 10% viral effect which may have been inflated. The campaign worked as it not only tested the IT knowledge it sprinkled in other questions based on the interests of their target market including questions about Star Wars etc.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JANUARY 23, 2007

YouTube vlogger oneparkave (AKA Shmuel Tennenhaus) mentioned that the ad only received a 1 star rating out of 3 million views and received some extremely negative comments on YouTube.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

NOVEMBER 16, 2008

For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it. Focus on sources that are bringing in more qualified leads.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

OCTOBER 11, 2006

Reputation not Content Affects Whether Consumers Receive Your Email: This article explains how reputation (your IP address that you send emails from) affects your deliverability rates. Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100