Trending Sources

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Type A Communications

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications

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#ProspectingChat: Perfecting Response Rates with Donato Diorio

Sales Prospecting Perspectives

We''ll be discussing how to perfect your response rate, replete with with Donato Diorio , CEO of RingLead. Today we''ll be discussing best practices for perfecting your response rate over email, voicemail and social platforms. Topic: Perfecting Your Response Rate. Q1: Perfecting your response rate starts with benchmarking against others. Time: 1:30 PM EST / 10:30 AM PST.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What did look interesting was the number of ratings and/or reviews for specific products. Detailed product information includes separate numeric ratings on topics such as ease of use, value for money, and customer support; detailed ratings on specific features; and open-ended questions about what reviewers liked most and least, how they used the system, and what they’re recommend to others.

How to Improve Your Email Open Rates

B2B Marketing Insider

The post How to Improve Your Email Open Rates appeared first on PureB2B. The post How to Improve Your Email Open Rates appeared first on Marketing Insider Group. Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? Content Marketing

B2B Marketing Trends for 2016

Steve Peck, Cofounder, Docalytics & InsideContent Marketing [link] B2B Marketing Trends for 2016 26 Collaborate with Industry Influencers Use Influencers to Amplify Your Message The average click through rate is 0.1%, banners don’t work anymore, and. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.

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The Blame Game : Open Rates vs Deliverability

Act-On

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. What many email marketers forget is that open rates are, in most part, under their control. When a client comes to me with concerns about their low open rates, the first thing I do is check their delivery and bounce rates. Next, construct a hypothesis. Conclusion.

5 Steps to Increase Conversion Rates with Account-Based Marketing

Act-On

This might be an increase in conversions from marketing-sourced leads, improved alignment between sales and marketing, or a higher response rate to campaigns. The more data you can gather, the more you can adjust your strategy to optimize your success rates. Marketing Strategy ABM account based account based marketing conversion ratesWhat is account-based marketing ?

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. If you’re having a tough time getting people to complete your surveys, try offering incentives to boost your completion rates. Without a doubt, cash incentives increase response rates. Author: Audra Sorman If you build it, they will come…right?

B2B Marketing Trends for 2016

Steve Peck, Cofounder, Docalytics & InsideContent Marketing [link] B2B Marketing Trends for 2016 26 Collaborate with Industry Influencers Use Influencers to Amplify Your Message The average click through rate is 0.1%, banners don’t work anymore, and. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing.

3 Sales Emails Proven to Boost Reply Rates by 8x

Vidyard

So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? Since our team began prospecting with video, we’ve seen our click-through-rates surge by 5x, and our open-to-reply rates jump to 25%. The post 3 Sales Emails Proven to Boost Reply Rates by 8x appeared first on Vidyard.

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Increase Conversion Rates Via Content Alignment

ANNUITAS

Conversion rate is the crucial metric that ties leads to dollars, and can be the most critical indicator of the health of your entire Demand Generation Strategy. A low conversion rate may indicate that your lead scoring model needs to be tightened or that there is a disconnect between marketing and sales. On the other hand, an abnormally high conversion rate, although rare, may mean lead scoring rules are too strict. The same reasons that make conversion rates so important also make diagnosing the root cause of low conversion rates difficult.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. Below are some charts and stats to help you figure out what a good open and click rate looks like for the number of email campaigns you send per month, your company size, and your business type. How do open and click rates compare across different company sizes?

A Beginner's Guide to Conversion Rate Optimization

bizible

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about. Why Conversion Rate Optimization Matters. Your conversion rate would be 50 percent. Take Your Time.

B2B Marketing Trends for 2016

Steve Peck, Cofounder, Docalytics & InsideContent Marketing [link] B2B Marketing Trends for 2016 26 Collaborate with Industry Influencers Use Influencers to Amplify Your Message The average click through rate is 0.1%, banners don’t work anymore, and. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing.

How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. The post How To Increase Your Click-Through Rate appeared first on Lead Liaison. Revenue Generation Blog click-through rate clickthroughAfter you boost your CTR, you will push more people into the purchase funnel and get more sales. Test Your CTAs.

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Increasing Conversion Rates – Part 2

ANNUITAS

All modern marketers want to increase conversion rates –it’s just good marketing. What really helps to increase conversation rates? Using separate classifications for explicit hand raisers and implicit content consumers takes the guess work out of lead prioritization and can make a tremendous impact on conversion rates. However, the question is always how to do so?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate.

3 Things About Win Rates and Persona Engagement

bizible

Win rates are a focus of every organization. If you increase your win rate, far less of your marketing and sales investment goes to waste and you can achieve your revenue goals faster. If you have a win rate of 10%, 10 of those opportunities will become customers. 125 opportunities and 12% win rate). Win Rates Increase As You Engage More Personas.To A Point. +1 for ABM.

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[Infographic] Do B2B Conversion Rates DROP On Fridays?

bizible

But our Bizible marketing team posited that Fridays were a “terrible, horrible, no good, very bad” day for lead-to-opp conversion rates. Our suspicion was that our conversion rates drop for leads created on Fridays because our sales team doesn’t follow up with with them until Monday. Volume of opportunities is an entirely different metric than lead-to-opp conversion rate.

How to Improve Full Funnel Conversion Rates

bizible

This post will walk marketers through multiple steps they can take to improve full funnel conversion rates. 1. When the company fails to hit its customer quota for the month, Sales blames Marketing for delivering bad leads and Marketing blames Sales for low win rates. What channels have the highest conversion rates? 2. Listen to Your Sales Team. Lead Grading. Conclusion.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads.  That means if you’d like to explore this strategy to increase conversion rates, feel free to contact me, and we’ll discuss your conversion goals and what offers we could promote that can engage audiences and get those prospects to become leads or further entice them into sales.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads.  That means if you’d like to explore this strategy to increase conversion rates, feel free to contact me, and we’ll discuss your conversion goals and what offers we could promote that can engage audiences and get those prospects to become leads or further entice them into sales.

4 Factors That Drive Email Open Rates

It's All About Revenue

Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. Here are 4 primary factors that help optimize open rates, driving engagement, clicks and repeat visits for your business: 1. DTO can be used to optimize for any number of KPIs, including open rate. not a great long-term strategy.

8 Tips for Improving Open Rates for B2B Sales and Marketing Emails

Sales Prospecting Perspectives

Before we start optimizing open rates, first let’s look at the key differences between a sales email and a marketing email. Both of these types of messages will benefit when you apply some key best practices for improving open rates. If you over-message your audience, you’ll likely see open rates go down while opt-outs go up. Many of us get hundreds of emails every day.

Are Your Lead Conversion Rates Above Average?

B2B Marketing Insider

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. The post Are Your Lead Conversion Rates Above Average? This means taking a closer look at your current process and making improvements based on what you see behind the scenes. From the top of the funnel where visitors get converted […].

5 Tips to Increase Your Email Delivery and Open Rates

Vertical Response

So, if you’re suffering from high bounce rates or spam complaints, fear not! Sending too frequently can lead to higher spam complaints and unsubscribes, whereas sending too infrequently can lead to unengaged readers and eventually higher bounce rates or bad email delivery. Tip 5: Boost your open rates with automated follow-up emails. But when to send? Early? Mondays?

Let’s talk about response rates – realistically

Direct Response Coach

The post Let’s talk about response rates – realistically appeared first on McCarthy and King Marketing. Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.  At the time, the owner of the firm was anticipating a growth in demand for contract employees – and he wanted to build his database of [.]. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Anecdotally, I can recount any number of client email campaigns over the last 15 years or so in the agency business where a particular test cell that generated a lower delivery rate, even a lower open rate, ended up generating more leads. Response rates and even ROI are the metrics that should guide your email strategy, not spam rates. really do. HTML design is another.

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The Importance of Clean Marketing Data for Higher Conversion Rates

Sales Prospecting Perspectives

We have found that contact information decays at the rate of 2% per month! After you confirm the accuracy of your list, you can expect a higher conversion rate. Using marketing data services to optimize your databases leads to improved response rates, better targeting and segmentation, and ultimately a shorter sales cycle. What good is data if you can’t properly use it?

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales. Our job was to build on that foundation and identify opportunities for improvement.

New Benchmark Conversion Rates for Lead Stages [Infographic]

It's All About Revenue

In a Demand Generation study of 199 marketing and sales professionals from March 2014, 77% of respondents rated visibility into lead performance across marketing lead stages as very valuable. ” The Aberdeen infographic below demonstrates average conversion rates at lead stages from Marketing-Engaged Contact to closed deal. However, only 43% indicate they can do this effectively.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. Why is e mail is the most powerful channel for lead nurturing?

How To Perform Actionable Win Rate Analysis With Marketing Attribution

bizible

Win rate is an essential bottom-of-the-funnel marketing metric. Measuring win rates gives B2B marketers a constant gauge of how well marketing efforts are converting prospects, especially at the bottom-of-the-funnel. It’s a measurement that helps with marketing and sales alignment, making win rate a particularly important measurement in account-based marketing. Win rates.

Do Lead Conversion Rates Go Down On Fridays?

bizible

Here’s the chart that you really want: When looking at the lead-to-opportunity conversion rate by day of the week, the first thing that we can see is that weekends are a really inefficient time to generate leads. On weekdays, we average a conversion rate of 34%. On Fridays, we average a 31% conversion rate. Conversion rate by time of day, for example.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Improve your lead qualification  process to increase “sales ready” lead conversion rates. By focusing more on the best prospects, your conversion rates will rise. 8. Improve Let your entire company know you’re past conversion rates and current outcomes. Ecommerce Research Chart: Overall conversion rates [MarketingSherpa Chart of the Week]. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Does this sound like you or someone you know? I’m going to share 10 levers you can use to improve your lead conversion right now: 1. Shorten

How to Determine the Ideal Hourly Rate to Charge Your Clients [Free Calculator]

Hubspot

Determining your ideal hourly rate can seem like a high-stakes guessing game. To help you quantify your ideal hourly rate without breaking a sweat, we created a free tool that does the heavy lifting for you: The Freelance Hourly Rate Calculator. It will give you your ideal rate based on the following areas: How many days you want to take off per year.

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Sales Enablement Tactics to Improve BOFU Conversion Rates

bizible

Below is a list of sales enablement tactics that can help improve BOFU conversion rates. Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. The questions a buyer has at this stage in their journey tend to be more logistical—how does the product actually work?