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Digital B2B Marketing

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Campaigns run as related content or additional content text links, generally at the end of articles, across a broad range of publications. If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Placing your Content.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B This is a viable approach where sampling is appropriate and should be applied across a broader range of online marketing metrics.