Digital B2B Marketing

OCTOBER 15, 2013

Alternatively, check out the work BlitzMetrics is doing for some B2B marketers. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. StumbleUpon Paid Discovery.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 28, 2012

This is why sales people with existing relationships are recruited and account managers work to develop personal relationships with clients. Activities ranging from inbound marketing to lead scoring and distribution are critical for marketers to master here.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

MAY 29, 2012

All of the discussion and setup happened on Twitter, so the scenarios and responses are light by necessesity, yet they show a range of very specific possible solutions. Scenario 1: Growing an Account Without Intros You work with one division of a Fortune 50 company and are looking to grow the account into other divisions.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

NOVEMBER 10, 2011

These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

FEBRUARY 13, 2012

The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Not as a client of a DSP (although I’m open to new partners), but as a marketer, educating the industry about the opportunities working with a DSP provides.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 14, 2011

The content is applicable to a wide range of companies, from individuals to enterprises, but my focus is on companies, not personal marketing. 38% work in the marketing and advertising industry. I work with B2B clients on media and integrated marketing programs. 40% of clicks are from micro companies. About Eric Wittlake.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

NOVEMBER 1, 2011

Marketing must address the perspectives of multiple influencers, meet a range of requirements and anticipate questions and objections. Do not forget who those people are, the magnitude of the decisions they are making, the expertise they have, and the buying process they are working within.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Similarly, the choices you provide should be interlinked, giving someone the opportunity to select a range of content regardless of the initial choices that were made. I work with B2B clients on media and integrated marketing programs. It was interconnected, so you read most of the book , just choosing your own path through it.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JULY 12, 2012

Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons. See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 30, 2011

Organic farms support 30% more wildlife diversity, with a broader range of wildlife from birds to butterflies. I work with B2B clients on media and integrated marketing programs. Organic Supports Diversity. Organic social media grows out of being social. All pictures were taken in my garden this spring. Naturally, it is organic.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

APRIL 20, 2016

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

MAY 9, 2013

They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. I help marketers working on measurement, reporting, data and accountability. They will add the variety and perspective your Twitter stream just may be missing. Ross Graber @RossGraber. Rick Segal @MrBtoB.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

OCTOBER 25, 2012

With costs ranging from a $5,000 for a single contributed blog post on established B2B sites to $1,000,000 a year for Forbes BrandVoice program ( source ), placement within editorial can come at a significant premium. Here are three marketers working with Forbes that are getting significant distribution for their content.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

NOVEMBER 12, 2013

By working directly with publishers, you will have more opportunities to create more custom programs or integrate with overall advertising efforts. Some B2B publishers have introduced a broad range of offerings that include research, content creation, advertising and lead generation. Direct Publisher Buys.

Lead Generation 100

Lead Generation Generation Leads Lead 100