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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. As the name implies, there’s a lot of it.

Copyright 113
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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s.

Domain 334
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Cats rule the internet—so much so that the topic has its own Wikipedia page. Cats are curiously captivating creatures with the ability to display a wide range of emotions; perhaps that’s one reason why most of us are naturally drawn to content that features whimsical felines. Guest post by Emma Williams. Cats Add Emotional Appeal.

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How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility

Litmus

When it comes to color, there’s a range of visual impairments that can impact experience. Types of visual impairments There are a range of different visual impairments that can impact a user’s ability to perceive color in different ways. Here’s a list, based on the data from the National Eye Institute.

Design 87
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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Get a quick introduction to cognitive biases from Wikipedia. You’re selling a new range of summer dresses that are affordable, pretty, comfortable and stylish. See some examples applied to email marketing in my MarTech post, Why and how to use loss aversion in email marketing. ” Looks straightforward, right?

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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. The publication mindset leads to a host of issues: Topics are horizontally integrated, meaning content creators cover a range of topics broadly rather than deeply.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn. has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia. I’m going to let you in on a little secret: It’s not the best way.