Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. Let me know in the comments or on Twitter ( @wittlake ). It is a lightening rod application. I use Triberr. Your Turn Have you used Triberr for business?

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

JUNE 4, 2013

This category covers a wide range of programs that vary by publisher. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Publisher Lead Generation Programs. Print Advertising.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. We already have two social media camps. How do we label the difference?

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. Please share your experience or view below or with me on Twitter ( @wittlake ). About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2012

The B2B Marketing Implication As a marketer, you have objectives that may range from sales to leads to unaided awareness. Share your perspective in the comments below or with me on Twitter ( @wittlake ). It was because other good (or better, according to Google) sites were simply not available, offline because of the GoDaddy outage.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

APRIL 16, 2012

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B This is a viable approach where sampling is appropriate and should be applied across a broader range of online marketing metrics.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Similarly, the choices you provide should be interlinked, giving someone the opportunity to select a range of content regardless of the initial choices that were made. Share your view on this approach below or with me on Twitter ( @wittlake ). About Eric Wittlake. I work with B2B clients on media and integrated marketing programs.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Promoted Tweets. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 12, 2012

Twitter Streams and Content Curators What sites do people in your audience read? See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief). Post them in the comments below or share them with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JANUARY 31, 2012

This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Share your view in the comments below or with me on Twitter ( @wittlake ). Products that are released before they are fully tested, if sold, undermine the trust sales has developed with your customers. New Releases.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Digital B2B Marketing

MARCH 22, 2012

Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. Share your advice in the comments below or with me on Twitter ( @wittlake ). What if nothing changes, but the plan doesn’t drive the results expected?

Planning 100

Planning Course Resources Twitter 100

Digital B2B Marketing

FEBRUARY 21, 2012

Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. Share your view in the comments below or with me on Twitter ( @wittlake ). Is there a place for B2B marketers on Pinterest? I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. Please share your experience or view below or with me on Twitter ( @wittlake ). Your Turn What is your view on audience targeting?

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JUNE 28, 2012

Activities ranging from inbound marketing to lead scoring and distribution are critical for marketers to master here. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Identify Potential Prospects Sales is the first stop for relationship building in many organizations, but who should sales focus on?

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Share your view in the comments below or with me on Twitter ( @wittlake ). Your Target and Goal Who do you ultimately want to influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Share your view in the comments below or with me on Twitter ( @wittlake ). Your Target and Goal Who do you ultimately want to influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Share your view in the comments below or with me on Twitter ( @wittlake ). Most companies deploy to the list for you, you never receive an actual list of emails. for one time use.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

FEBRUARY 13, 2012

If marketing needs to serve and respect the audience (as I say in my Twitter bio), then in the case of DSPs, marketing will serve the audience by educating marketers about the doors DSPs open for them and where the industry is going. Share your perspective on modern media buying in the comments below or with me on Twitter ( @wittlake ).

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 1, 2012

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. Share in the comments below or with me on Twitter ( @wittlake ).

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

AUGUST 14, 2012

Advertising is targeted to individual people and may appear on a broad range of sites. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

NOVEMBER 1, 2011

Marketing must address the perspectives of multiple influencers, meet a range of requirements and anticipate questions and objections. Share your view in the comments below or with me on Twitter ( @wittlake ). Multi-million dollar expenditure decisions are not made lightly. Marketing in this environment is not about one person.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? They will add the variety and perspective your Twitter stream just may be missing. They will add the variety and perspective your Twitter stream just may be missing. New media entrepreneur, Duke fan, Mediocre Twitter-er. Founder and CEO of @bizo.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

APRIL 26, 2012

Providing access to a range of content that allows potential buyers to continue their research is critical. Instead they only linked to a homepage or very broad page covering a significantly wider range of topics than the white paper. Share your opinion in the comments or with me on Twitter ( @wittlake ).

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Share your view in the comments below or with me on Twitter ( @wittlake ). The bar for quality is higher than ever before.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. Toby is one of those guys. via Flickr cc.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 18, 2014

A range that wide isn’t even accepted on the playground! Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. No, this data will not allow marketers to deliver advertising that is relevant or interesting to me.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

MAY 5, 2011

With registration rates ranging from 1% to 10%, most of your audience stops when confronted with a registration form. Share your comments below or with me on Twitter ( @wittlake ), and I will post some of my thoughts on how lead generation needs to evolve next week. Lead Generation Misses a Significant Portion of Your Audience.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 26, 2013

This should include a series of follow up communications to that first interaction with a range of content topics, stages and formats, allowing you to collect both implicit and explicit information about likely buying stage and content preferences. Share your view in the comments below or with me on Twitter ( @wittlake ).

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 14, 2012

Ziff Davis Enterprise emails, although they all came from a core Ziff account, represented a range of original Ziff and QuinStreet properties. Share your view in the comments below or with me on Twitter ( @wittlake ). TechTarget emails came from multiple TechTarget sites as well as BitPipe, another TechTarget business.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

NOVEMBER 12, 2013

Some B2B publishers have introduced a broad range of offerings that include research, content creation, advertising and lead generation. For a broader range of B2B lead generation options (and flags for a few that don’t work well), see 6 Best Tactics for B2B Lead Generation.

Lead Generation 100

Lead Generation Generation Leads Lead 100