Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. Reality: A wide range of customer needs exist. She listed five common misperceptions and realities.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MAY 4, 2012

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman cites numerous examples of people who have found this balance.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 29, 2012

Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. Once the conversation shifted from accusations to education, the tone changed dramatically.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Companies that don’t provide significant value will struggle to survive.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 15, 2011

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. They count no less than 50 kinds of influencers, ranging from resellers to academicians to government officials. The danger of this approach is that social media is more about quality than quantity.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics.

Social Media 50

Social Media Media Peer-to-peer PR 50