Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

APRIL 18, 2012

Hundreds of virtual chats take place each week around Twitter hash tags in fields ranging from medicine to marketing to aviation. Twitter is proving to be particularly valuable for organizing and promoting online and real-world events.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 29, 2012

Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. Once the conversation shifted from accusations to education, the tone changed dramatically.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 18, 2011

They range from social shopping to gift recommendations to real-time TV and music sharing. The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 16, 2012

Equally important: Most new participants moved over from existing networks, seeking to broaden their range of connections. More than one-third of new member signed up because of peer recommendations. “They joined the community to move beyond the silos,” he said.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 15, 2011

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. They count no less than 50 kinds of influencers, ranging from resellers to academicians to government officials. The danger of this approach is that social media is more about quality than quantity.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 4, 2012

That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Measure What Matters isn’t about social media as much as it is about the importance of relationships and the need to understand how they equate to success.

Social Media 50

Social Media Media Peer-to-peer PR 50