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Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. However, there are now known ways marketers can break through the noise and stand out to customers, according to the report.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing.

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52% of Digital Marketers Solely Focused on Reach Rather Than ROI

KoMarketing Associates

Digital marketers are now using a wide range of channels to reach their target audience. Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI.

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Marketers 414% More Likely to See Success with a Documented Marketing Strategy

KoMarketing Associates

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Having your marketing strategy documented is critical to success,” wrote the authors of the report.

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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.

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Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

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64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

KoMarketing Associates

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals.