The Point

JUNE 5, 2018

The aggregate score overall was 2.71 (on a scale of 1-5), with individual scores ranging from 2.26 HJS: What did you find the most surprising finding from the survey? LDW: Overall, the scores were quite low. for lead management to 3.35 for organization. I was shocked, at first.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

AUGUST 18, 2014

The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Provide 2-3 options that appeal to a range of prospects at various stages of the selling cycle, for example: request a demo, download a white paper, subscribe to our newsletter. Any response (e.g.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

The Point

MARCH 15, 2016

Our agency works with a range of B2B companies in the technology sector , and, depending on such factors as 1) target audience, and 2) average deal size, ABM may or not be a great fit for any one of those clients. Thought leaders magically brand themselves ABM experts. More marketers start to talk about ABM. And … repeat. Maybe, maybe not.

Account Based Marketing 100

Account Based Marketing ABM Advertising Agencies Paid Search Agency 100

The Point

MAY 3, 2016

The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

SEPTEMBER 20, 2010

If you’re well outside that range, perhaps it’s time to take a critical look at what could be working better. Like good content, a well-crafted lead nurturing plan impacts across a broad range of programs, so the ROI can be substantial. If not, there’s another conversation we need to have.) Suspect #1: Landing Pages.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

APRIL 22, 2009

Typical B2B connection rates range from 15 to 30 percent, which means that [.]. If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you already know one of the key metrics critical to sales productivity is connection rate – i.e. the percentage of dials that result in live conversations.

Marketing Management 100

Marketing Management Efficiency Telemarketing Cold Calling 100

The Point

MAY 20, 2014

At our agency , we use Litmus , an online service, to test email designs across a range of technologies, including Outlook, Gmail, iPhone, etc., Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At before the campaign goes into final production.).

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

JANUARY 24, 2013

What is the range of products in which a prospective customer could express interest? Understanding the scale and source of leads will help determine the scale of your lead nurturing program, and to what extent you need to tailor your approach to different sources.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

The Point

DECEMBER 18, 2012

should be gated or not, and you’re likely to hear a wide range of opinions. Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.)

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

The Point

DECEMBER 16, 2011

Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.)

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

APRIL 13, 2012

As a result, there’s a broad range of different ways that CIOs are responding – resulting in a distinction between CIOs and the advent of different buyer segments – each with different motivations, objectives and problems. (HS) BW) CIOs are responding to these market trends with a broad range of different responses.

Work Management 100

Work Management Marketing Management Conversion Demand Generation Agencies 100

The Point

SEPTEMBER 20, 2016

However, I do think that we add more value in those engagements where we’re more of a strategic partner and involved across a range of demand generation activity. I have no problem with our firm being an “on demand” resource for if and when people need us.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

JUNE 10, 2013

A much more effective strategy is to present a range of offers – utilizing early, mid- and late-stage content – to attract prospects at every stage of the selling cycle.

Demand Generation 100

Demand Generation Demand Sales Qualified Leads Generation 100

The Point

MARCH 26, 2010

Albee outlines clear steps for measuring lead nurturing effectiveness, based on criteria ranging from pipeline momentum, to increased sales opportunities, to what she describes as “lead engagement.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100

The Point

OCTOBER 18, 2016

Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects. Or start with one core piece of content – say, a white paper – and then repurpose it in multiple forms.

Demand Generation 100

Demand Generation Demand Generation Top of Funnel 100