B2B Marketing Zone

How Many B2B Buyer Personas Do You Need?

Marketing Interactions

JANUARY 19, 2020

Include a range of sellers – not just your star reps or account managers. After all, the reason to develop personas in the first place is to build an engaged audience of potential prospects who can and are likely to become customers. Ask them why they talk to those roles.

Buyer Personas

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11 Content Marketing Insights CMOs Wish Marketers to Adopt

Marketing Interactions

MAY 23, 2018

Open rates are in the 90% range, and responses range from 30-50%. It’s time to start looking at non-email communication channels such as SMS and MMS messaging. SMS is the most used basic application on a smartphone.

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B2B Marketing Zone

Marketing Interactions

How Many B2B Buyer Personas Do You Need?

11 Content Marketing Insights CMOs Wish Marketers to Adopt

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