Providing access to a range of content that allows potential buyers to continue their research is critical. Instead they only linked to a homepage or very broad page covering a significantly wider range of topics than the white paper. This practice should not stop at your website. MORE >>

recent search on indeed.com for “social media director,” or similar types of services, garnered more than 7,100 results from companies, ranging from the American Institute of Certified [.]. MORE >>

CPMs on B2B publisher sites typically range anywhere from $30 t0 $120, meaning that a banner advertiser is paying $15-$60 per click based on the average CTR of 0.21%. 2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Direct clicks are simply a happy byproduct." MORE >>

The score can be based on any range (0-100 or 0-1000…) The important thing is that the range stays the same and that your point attribution is aligned with your range. Determine your scoring range. Lead scoring can seem daunting at first but will become invaluable in your quest to generate sales qualified lead. MORE >>

Review the range of marketing channels you use and ask yourself why you use them - familiarity? How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? More sales leads ? Every business wants to make their marketing work harder for them. Is it clear? MORE >>