Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can assist you in creating a solid outline that serves as a blueprint for your writing. Analyze the relevance, search volume, and competition for these keywords.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Convince & Convert

MARCH 8, 2011

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word. Answering questions? Decide what behaviors you’re ultimately trying to entice, and design and write with those action objectives in mind. For new blogs, I recommend writing 50 sample headlines before you write one post.

Top of Funnel 148

Top of Funnel Sample Cross-Selling Validation 148

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. Ask Engaging Questions Your audience doesn’t want to have a one-sided conversation.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

DECEMBER 4, 2023

We undertook this study to answer this critical question. Can All Content Writing Be Automated? This question was at the heart of our study. It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. Want better answers from generative AI?

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Marketing Insider Group

APRIL 17, 2023

Educating yourself will help you ask more effective, probing questions and proves you’re invested in the project. I’ve worked with SMEs who wanted to answer questions in an email or record a short video. Others like to outline or even write the piece themselves and let you take it over the finish line.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

MAY 1, 2023

That story becomes the heart and soul of everything you write. Write about reasons to start the journey, the right tool to defeat the enemy, and how the hero’s life will be better if he overcomes adversity. Use the narrative to inspire questions for a customer interview and help them tell their own heroic story.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. More than 80% of respondents have incorporated AI into their SMS marketing programs and are using generative AI to help write text messages.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

AUGUST 13, 2020

To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions. Our approach is to be empathetic to audiences and use our expertise to answer the questions they have.

Traffic 286

Traffic Cost Per Click Organization Lead Ranking 286

Marketing Insider Group

DECEMBER 14, 2021

With 70% of marketers investing in content marketing, writing impactful pieces should be a top priority for your business to stay ahead of the competition. Key Takeaways: Providing writing feedback helps you produce better quality content. Teaching Your Writing Style and Tone. It’s a win for everyone. Ready to learn more?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Contently

JANUARY 25, 2023

Do you often pick up your phone and ask it a question? People still do that, even as they increasingly turn to voice search technology for answers to their questions. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site.

Content 143

Content Mobile Marketing SEO Keywords 143

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. What you need to know Write like you’re having a conversation and use specific language and descriptions.

Generation 98

Generation Work Management Copyright Social Media 98

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

Go Beyond SEO

APRIL 14, 2022

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. Tip #3: Use Numbers, “W” Questions, or Reveal a Secret. This includes information that you can use to answer “W” questions, such as who, when, where, what, and why. Not to people.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Hubspot

APRIL 10, 2014

Writing a survey from scratch is no walk in the park. It seems simple to sit down and craft a list of questions -- whether a recent conference your company put on or the viability of a new product line -- but. When you''re all done with the guide, you can use the workbook we compiled to craft the first questions of your next survey.

Customer Surveys 28

Customer Surveys Opt-out Inbound Marketing Opt-in 28

Salesforce Marketing Cloud

NOVEMBER 3, 2023

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Write more-specific AI prompts Great generative AI outputs also start with great prompts. Before : Write a marketing campaign for sneakers.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Contently

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 108

Marketing AI eCommerce Peer-to-peer CMO 108

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Contently

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Brandpoint

FEBRUARY 13, 2023

The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? The AI MarTech landscape At this writing, ChatGPT is three months old, and Google has just announced its own AI service called Bard. At this writing there are approximately 40 AI writing tools in the marketplace.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Answer key questions like: What kind of content does our audience want from our brand? How do they expect us to sound?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Launch Marketing

MARCH 22, 2023

Develop a specific list of questions for the interviews and make sure you are leaving room for the interview subject to elaborate on their answers by asking open-ended questions and not questions that elicit a “yes” or “no” response. You can reference our guide below to find standard sample questions to use.

Case Study 111

Case Study Case Studies Studies Work Management 111

Scoop.it

FEBRUARY 29, 2024

These are both important questions to consider when starting or rebranding a business. Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Introduction What is a vision statement? Is it too unrealistic?

Examples 78

Examples Privacy Paid Search Agency Planning 78

Contently

MARCH 14, 2023

A featured snippet may also answer a common question that many people search for answers to. To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SocialPilot

MARCH 8, 2024

So make sure you ask the right questions. Here are some questions you must include in your discovery session. Understand Your Prospect’s Social Media Goals You can open the conversation with questions that clarify your prospect’s business needs and goals. How to Write a Client-winning Social Media Proposal? Income range?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Pam Didner

NOVEMBER 5, 2022

Asking the right questions will give you clues if a candidate is a right fit for your company and your team. During a 1:1 interview, you can ask many questions to get a sense of who they are and how they may perform at their jobs. Content planning and writing are essential skills for content marketers and social media managers.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Martech

MARCH 6, 2023

“As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. Question-answering: ChatGPT can provide answers to questions posed by users, such as providing information about a particular topic or field. Creating blogs.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

Inbound Marketing 94

Inbound Marketing Marketing Qualified Leads Marketing Leads Leads 94

Content Standard

JULY 26, 2023

As the popularity of generative AI tools such as ChatGPT has grown, inboxes and social feeds across the globe have seen an influx of ‘cheat sheets’ for writing effective prompts. It makes sense—prompt writing is hard. Avoid yes/no questions. This is a very basic example, but you get the point.

Generation 83

Generation Lead Ranking Sales Qualified Leads Paid Search Agency 83

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. She’s not the only person who’s raised this question. She’s not the only person who’s raised this question. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. Explore the history or origin of your content, focus on frequently asked questions, or describe challenges you’ve seen business leaders face.”

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80