question work 
The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. These are simple, but important questions.
The Effective Marketer
AUGUST 20, 2015
Just take whatever the product team gives you, do some formatting, work on the grammar and style and you’re done. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Creating a piece of product collateral is easy. It requires time, experience, and critical thinking.
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The Effective Marketer
SEPTEMBER 25, 2012
I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs.
The Effective Marketer
APRIL 6, 2009
Before you go out on an interview, you need to understand how hiring works. As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. Example: for a question like “do you have experience with trade shows?”
The Effective Marketer
JUNE 1, 2011
Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts?
The Effective Marketer
JUNE 19, 2012
Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. You don’t want to make your readers work for your content so it’s important to be where they are. On the other hand, don’t be afraid to ditch services that aren’t working out for you.
The Effective Marketer
MAY 25, 2009
All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions. So get over it and start thinking about connecting with your audience.
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