Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts? But how are processes helping make sure the system works? And when the process includes both sales and marketing working together on definitions, on content strategy, and qualification criteria companies see higher response rates overall. MORE >>

Questions that a reader may have such as “why is this information useful?” Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question. Note: This is a guest post by David Tully. See his bio at the end. Below I have listed 10 tips on how you can promote your website through content. MORE >>

Is good to see what’s out there, what is working and what is not. Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Short copy. MORE >>

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. MORE >>

similar question was posted on Quora and elicited a number of different but very interesting responses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. Like Be the first to like this post. MORE >>