The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Get everyone together to go over the material you put together and ensure the team has no questions. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My Structure. 2.

SWOT 63

10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs. Give your partners access to collateral materials, training videos, webinar recordings, and other marketing assets as early as possible in the program and reach out to them to make sure they were able to access the materials or if they have questions. 8. What To Do. 1. What Not To Do. 1.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

This won’t work in all companies, and aguably  there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. good way to understand what type of content should be created for each buyer profile has benn outlined by Jeff Ogen on a post “ Using Buyer Personas for B2B Marketing “ If you can use the persona you created to answer those questions, your content creation strategy will now have a good framework. Want another good reason to start working on your buyer personas? Infrastructure. Process Planning.

what's your marketing approach?

The Effective Marketer

and make a note to revise it and expand it to become a piece you can repurpose for another audience Make a point to touchbase with the sales reps every month and ask them what they are seeing in the market and what questions they are being asked Schedule a couple hours per week (Friday afternoons are usually great) to review the week that passed and to plan for the week ahead, with the idea that what you will be working on, producing, and publishing should be solving a customer problem How are YOU tackling the challenge of noticing patterns and solving customers problems?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

WordPress Plugins for Marketers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. Let us know!

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Questions that a reader may have such as “why is this information useful?” Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. Note: This is a guest post by David Tully. See his bio at the end. Below I have listed 10 tips on how you can promote your website through content. 1.

Making the Most of Your Webinars

The Effective Marketer

senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) We are all procrastinators it seems when it comes to registering for online events.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

similar question was posted on Quora and elicited a number of different but very interesting responses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. Like Be the first to like this post.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Practice.

Value is Not Benefits

The Effective Marketer

Just take whatever the product team gives you, do some formatting, work on the grammar and style and you’re done. Here are a few guiding questions you can ask yourself as you are writing or reviewing copy related to product announcement, press release, data sheet or other piece of content: – Can someone that has no knowledge of our company or product simply read this and understand why it is important or how it solves a key problem? What I told that product marketer at the time, and something I still believe in, is that anyone can write. Not so fast.

Best Practices for Webinar Landing Pages

The Effective Marketer

But what good is all the work in putting together a nice webinar if your registration rates suck? It’s like they decided to embed an iframe of some sort and didn’t bother making it work… it just goes on and on forever. And it asks a lot of questions people may not be willing to disclose at the moment of signing up for a webinar. Click to enlarge. Takeaways.

Product Marketer as a Story Teller

The Effective Marketer

Product marketers work on product messaging and positioning, which requires a great deal of story telling. What is the product, what problem does it solve, and the typical checklist-style questions you see everywhere are just scratching the surface. If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind.

Your Content Focus: Narrow vs Wide

The Effective Marketer

After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” ” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. In established companies the question is similar, but it often is a question of where to focus their resources to get the best results.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

632 marketers with an online survey of 25 questions. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. Is it a question. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? little.

Marketing By Objectives « The Effective Marketer

The Effective Marketer

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns. 2. Right on, my friend! Maybe now is time for some change.

How Success is Misunderstood

The Effective Marketer

Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Number of leads generated? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. United States License.

What Trigonometry Has to Do With Marketing?

The Effective Marketer

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. I was fast, people were amazed. One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions. United States License.

effective marketer principle 7: run productive meetings

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Why are we meeting? What are we trying to accomplish?

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. of content marketers some important questions related to their triumphs, failures, and future goals: What types of content led to the most ROI? working remotely. This question was the only part of the study that had a statistically. to explore what works for their particular audiences. necessarily work with content.

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Is good to see what’s out there, what is working and what is not. Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Click on the images for larger version. Short copy.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Our open rates average 30%. Is this good? from your boss.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner’s MQs have long been seen with suspicion by industry veterans and no matter what industry is showcased, it has always raised questions about why certain vendors were not included and why their view of the market is so different (like here about the DataWarehouse MQ,  here about the WCM MQ, and here when it tackled Cloud Computing just to name a few). Judge Will Decide.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good question! This is a question that only you can answer: Decide what is your goal with the email marketing software Define key features you really need Score vendors Chose the one that most closely matches your needs How about “soft” qualities?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Otherwise it’s just buzz.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. Stop doing charts in Excel. The fix?

free stuff that sells. maybe.

The Effective Marketer

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. The free offer has at least picked my interest so you could say that the strategy is working… for now. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Maybe. Maybe. Cheers!

tools of the trade: webinars and online presentations

The Effective Marketer

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. Should any special steps be taken in this case? -           Should a moderator make opening remarks and help with Questions and Answers? Why not kill three birds with one stone?

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. The logical question now is, “So what personality traits. We are still working. actual work.”

get hired in marketing

The Effective Marketer

Before you go out on an interview,   you need to understand how hiring works. As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example.

if you're gonna copy, make it right

The Effective Marketer

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone. Do what works for you, not what have worked for others. Why do I care? Let me explain. are the proof. Maybe.

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the productivity paradox: short term or long term effect?

The Effective Marketer

What I will argue is that whatever the correct answer to this question, it is missing the point. We all have goals and work hard to accomplish what we set forth but are we being realistic? Which tasks should I be working on that will lead me to accomplish my goals? You’re absolutely right that all the productivity in the world doesn’t matter if you’re not working on the right stuff! I see the same thing in software development. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

only one thing matters in online surveys - wiifm

The Effective Marketer

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How did you target and fine tune your messages? What will they get out of it?

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Evangelizing a Content Marketing Program

fairly simple question: "Why content marketing?" working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. These are all questions that much be answered, and in. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.

8 principles of effective managers

The Effective Marketer

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. This is probably the toughest question and the most critical principle outlined by Drucker since it forces you to think through all your priorities, review your knowledge of the marketplace and of your products and offerings, then come up with that critical action that will drive all your other efforts. This question when rephrased will help you focus. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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what is an effective marketer?

The Effective Marketer

The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#.

The most important questions to make your marketing work

Biznology

Good question. The reason many brands struggle in this approach is because they haven’t asked a few simple, but very important, questions. What questions are those? Well, before you go running off, take a moment to really think through those questions. And, fundamentally, the content that answers their questions. Well, I’m glad you asked. Sounds simple, right?

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? The problem is, they are arguing about the wrong question. You know what?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.