Reputation to Revenue

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Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

Making the most of these investments, however, rests on having the right answers to a set of difficult questions: What topics should we highlight? The irony, of course, is that good thought leadership has increasingly become a prerequisite to making lead generation and sales support actually work with high value deals. Full disclosure: I served as a judge for this year's awards program and used to run the whole program when I worked for ITSMA. B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years.

Strengthening thought leadership marketing: Five steps to excellence

Reputation to Revenue

It's clear from the submissions, however, along with working with many of these companies over the years, that there are five important ways in which the best of the best stand apart from the crowd: Focus and depth: Lots of companies practice "random acts of content," dashing off periodic white papers, articles, videos, blog posts, and the like with little focus or depth. They go deep.

Social media and thought leadership: The virtuous circle for B2B marketing

Reputation to Revenue

The reality is that lots of great thinking and experience lie outside your organization (to say the least), customers and partners want to collaborate in developing new approaches and solutions, and the best way to demonstrate expertise is to ask the right questions and facilitate ongoing conversation. In a few rare cases of truly blockbuster ideas, this may even have worked.

The four engines of B2B marketing success

Reputation to Revenue

Asked for some advice, I agreed with a stronger emphasis on thought leadership and social media (which I think are appropriate for all B2B  firms), and I questioned the value of putting so much energy into advertising and collateral.  This should work across such areas as events, customer councils, account management, references, and social media. What do you think?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Why is customer-centric marketing still more talk than action?

Reputation to Revenue

Rather: "The essential question is who are the customers that come with the problem sets and parameters that push you to rethink, or redefine, your business? large enterprise software firm touting its launch of a new "community" but doing none of the spade work to make sure any customers actually care. What's working for customer-centricity on your end?

The hard questions about social media for B2B solutions providers

Reputation to Revenue

It's still pretty new for a great many companies, but the combination of legitimate success stories, overwhelming hype, and the desperate search for new ways to reach customers when the old ways work less and less has convinced all but the most recalcitrant among us that social media is at least worth a try. The skepticism about social media for B2B is pretty much gone by now.

Acid test for social media: The lunch lady blog

Reputation to Revenue

Tac Anderson at NewCommBiz  just posted the true test for companies working in social media: Will they let the lunch lady blog? Tac says he often poses a question to audiences when he talks about social media: You talk to a CEO on a flight and ask him about his company's recent poor results, and get one answer. Whose answer do you believe? Photo credit: specialkrb.

Put everyone in marketing? Yes, and with a social spin

Reputation to Revenue

Can we get back to work now?" In fact, the recession is the perfect time to merge the basic idea of everyone supporting marketing with the mega-trend of social media. Perhaps a personal note or a phone call to provide news or ask questions."  Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing." Great. Invest in employee morale.

The most important questions to make your marketing work

Biznology

Good question. The reason many brands struggle in this approach is because they haven’t asked a few simple, but very important, questions. What questions are those? Well, before you go running off, take a moment to really think through those questions. And, fundamentally, the content that answers their questions. Well, I’m glad you asked. Sounds simple, right?

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? The problem is, they are arguing about the wrong question. You know what?

Get Found Online: 5 Question Quiz

Writing on the Web

Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. Do you have a different approach that works well for you? How easy is it for you to get found online? What do you think?

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. I’ve outlined a few below: SERPStat. you can identify questions that your audience wants answered. It happens to the best of us. LinkedIn Groups.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy. What is working with your content marketing efforts? And that’s OK. Content Marketing is still relatively new to many of us and we’re here to help.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

632 marketers with an online survey of 25 questions. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. Is it a question. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? little.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. Facebook posts with questions get 100% more comments. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ).

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12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO. While it’s seemingly obvious, this question often gets overlooked (it just got overlooked in our most recent internal conversation, in fact).

The Best Sales Prospecting Qualification Questions to Ask

Sales Prospecting Perspectives

If you are a company just starting out with your teleprospecting strategy or you are looking to revamp your methods when it comes to questions to ask during the lead qualification process, you''ve come to the right place. One of my favorite aspects of my role as Director of Customer Success is working with organizations just like yours. The answer to these questions is No.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. of content marketers some important questions related to their triumphs, failures, and future goals: What types of content led to the most ROI? working remotely. This question was the only part of the study that had a statistically. to explore what works for their particular audiences. necessarily work with content.

9 Questions to Ask Before Creating Another Social Media Account

Hubspot

At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Questions to Ask Before Creating Another Social Media Account. 1) Is my persona on this network? Congrats, that’s hard work. Don't do the work for nothing. The social landscape today looks a lot different than it did last year. Instagram.

10 Marketing Reports Everyone Working Online Should Read

Visually

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. There is no question that data-driven social selling can drive sales. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. There is no question that data-driven social selling can drive sales. According Sales Needs to Adjust to Compete.

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The 5 Most Important Questions Hiring Managers Should Ask – but Don’t

Fearless Competitor

Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. To help you, I’d like to share the five questions that hiring manager don’t ask, but they should: When have you failed and how did you deal with it? Tell me about it.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. The logical question now is, “So what personality traits. We are still working. actual work.”

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

But for the rest of us, here are two simpler things we can do to start answering the question: In a given financial period, what was the value of marketing? Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We were thrilled. Life was good! But during the presentation, we received a shock.

9 Questions On Content Marketing [Q & A]

B2B Marketing Insider

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. Once that is in place and working like a machine, it’s time to build the kind of platform that can scale and sustain growth into the future. Let me know your thoughts as well in the comments below.

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

You should not ask customers these questions on a social network, on a survey, or during a focus group. The idea proved so successful that Zhivago began refusing to work with clients unless she could interview their customers first. “I knew what they were giving me and what the customer really wanted was going to be very different.”. So it is with marketing. Are our prices fair?

The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

These are questions stirring in the minds of executives everywhere. The problem is they’re not so easy to answer; few have found success; and for that matter, are they even the right questions? So, maybe we’re asking the wrong questions. So, again, perhaps we’re asking the wrong questions. But consider reframing your questions, and see what happens. Bottom line?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.

7 Questions to Ask Before Launching a B2B Referral Program

Modern B2B Marketing

Below are seven questions that you should ask yourself, your marketing team, and key players on your sales team as you develop a B2B referral program in order to anticipate issues and avoid pitfalls: 1. Consider the following questions in order to help define how your marketing automation platform and CRM can support your referral program: How will you capture referred leads and referrers?

The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

These three questions will have the greatest impact. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). What is the content’s focus?

Big Data For Marketing? It’s All About The Questions

B2B Marketing Insider

think Big Data for Marketing is more about the questions than the answers. And this starts with simple questions like: how did your last campaign perform? ” Brian understands the power of questions. Big Data Marketng Means You Understand Your Customers’ Questions. It’s All About The Questions appeared first on B2B Marketing Insider.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. Every email that you send, or that someone in your organization sends, is an answer to a question.

Evangelizing a Content Marketing Program

fairly simple question: "Why content marketing?" working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. These are all questions that much be answered, and in. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t. IP Targeting. Onboarding Offline Databases.

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

In our line of work, we often notice that consumer brand manufacturers fear channel conflict. Questions to Help Overcome and Avoid Channel Conflict. 1. It’s a discount without saying–and it works! Begin making your customer experiences exceptional on all levels by answering these questions and more in our Consumer Brand Manufacturing Marketer’s Playbook.

The Top 5 Frequently Asked Questions About Teleprospecting Scripts

Sales Prospecting Perspectives

There are a ton of questions that arise throughout the scripting process, so I thought it would make sense to address some of those concerns. Below are some of the most frequently asked questions that come up about creating new scripts on a consistent basis: 1. The best action to take is to provide a list of probing questions instead. Same rules apply for cold calling.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. What worked well? What did not work as well and why? .

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.

Interview Questions Hiring Managers Wish You'd Ask

Hubspot

"Do you have any questions for me?". We''ve all been on the receiving end of that question in an interview -- and if you''re prepared, you''ve probably got some good questions you usually cycle through. Here are some questions that''ll make hiring managers'' ears perk up -- try them at your next interview and see how the conversation changes. Inbound Marketing